Column: My Perspective
From the August 2010 Issue
Before making any move, it’s important to purge an out-of-date perception. Time and billing is NOT practice management. Long gone are the days of thinking a time and billing application can provide a true picture of overall firm performance. The time and billing function is still very important within firms, but it is better thought of as one component within a full-scale practice management solution.
With a new way of thinking on the table, let’s take a look at what we should expect from today’s practice management systems. As already mentioned, time and billing is a single function, so a true practice management application should also support full management of projects. But what does project management mean these days? If we look at everything we do in our firm as a project (including 1040s, write-up work and audits) and then break each project into a series of steps (or tasks), it means sequencing each task in an orderly process. A linear process enables staff to work from a logically organized task list, so everyone knows where they are in the process at all times. This not only supports a highly efficient internal workflow, but also provides a system to quickly update clients on the status of their engagements.
Today’s practice management applications should also support a single database. For example, in my firm, we apply all demographic changes within our practice management software. Because we operate within a single-database environment, changes are seamlessly updated in the client’s tax return, financial statements, W-2s and at every other applicable data point. And with today’s society of smartphone users, practice management systems should allow immediate access to information via mobile devices. This is not a problem in my firm because our database automatically synchronizes with Microsoft Outlook. Can you see the incredible advantages of the single-database environment?
Now, let’s talk about dashboards. The real power of more advanced practice management applications lies in dashboard technology. Dashboards provide an at-a-glance view of all data within logically organized “windows.” Yes, ALL data … you read that right. You can view time and billing, client projects, staff availability, demographic information, accounts receivable, specific client notes, and so much more. On an individual level, dashboards allow me to record my time, see the tasks assigned to me, and monitor overall firm financials at any time, and all within a single screen. At the firm level, the technology allows everyone to be much more efficient with daily work, track time in real time, and bill on a daily basis instead of monthly, which increases cash flow.
As you read the various articles and reviews in this issue related to time and billing, practice management and firm technology, think carefully about your needs and the needs of your firm. I hope this information helps you gain a better understanding of the options available in today’s solutions and relates how these systems can help you better manage your firm and the volumes of data that flow through it each day.
See inside August 2010
2010 review of Sage North America — Timeslips by Sage 2010
866-870-7817 www.timeslips.com Timeslips by Sage 2010 has been around for more than 20 years, providing effective time and billing functionality to a variety of service-based professions. Industry-specific templates are available for tax and accounting professionals, attorneys, engineers, consultants, etc. Basic System Functions Considerable customization is available through the setup menus, for customization of terminology suitable […]
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.