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Is 7 Your Lucky Number?

Exclusive Online Feature

When it comes to software that keeps your computer running, it most certainly
is not a matter of luck. But for end users of Microsoft’s various desktop operating
systems software, the recent past has been anything but lucky.

The Company’s very popular XP operating system was updated with the release
of Window’s Vista in late 2006 (to business customers, and officially launched
to consumers in January of 2007). For those who took the chance on Vista, most
were very disappointed. Microsoft met its design goals with Vista by increasing
the protections built into the software providing a significantly more secure
computing platform. The flip side of achieving this design goal was the constant
popups and warnings that end users just didn’t appreciate — even given the increased
level of protection.

As a result, the Vista operating system all but died almost from the get-go.
Sales were, at best, lack-luster despite claims by Microsoft that sales were
outpacing the initial release of XP. Press reports continued to degrade the
software, and consumers and businesses alike shunned opportunities to purchase

This wave of negative publicity and badmouthing around the water cooler prompted
Microsoft to embark on an interesting marketing campaign referred to as the
Mojave Experiment. The Mojave Experiment essentially answered the question:
“What do people think of Windows Vista when they don’t know it’s
Windows Vista?” To answer the question, Microsoft’s Advertising
Agency, disguised Vista as ‘the next Microsoft Operating System’
codenamed, ‘Mojave.’ The results were stunning: 94 percent of respondents
rated the ‘new operating system’ higher than they initially rated
Windows Vista, and of 140 respondents polled (on a scale of 1 to 10 where 10
was the highest rating), the average pre-demo score for Windows Vista was 4.4
while the average post-demo score for ‘Mojave’ was 8.5. In reality,
these folks were seeing the same operating system; the problem was they were
judging Vista not on personal experience, but on the opinions of the press and

Regardless of the reasons for Vista’s bad image and subsequent lackluster
adoption rate and sales, Microsoft realized they had a big issue with Vista.
As a result, they fast-tracked Vista’s replacement, Windows 7, with beta
builds released in early 2009 and the official launch of the software on October
22, 2009. Contrast this with the Vista development and testing period, which
spanned over two years.

This release was received almost universally by the press and others with
glowing reviews. “With its Windows 7 OS, Microsoft gets the basics right.
It just works,” said PC Advisor and “Windows 7 is more than what
Vista should have been, it’s where Microsoft needed to go,” said
CNET editors.

I received my first copy of Windows 7 during a trainer summit in Redmond (Microsoft’s
world headquarters) in January of 2009. Coincidentally, this was also the week
where 1,500 Microsoft employees received pink slips — the first such layoffs
in the company’s history. There was significant skepticism on my part,
and I wasn’t alone. But I loaded the beta build on my laptop to see what
was in store for the future. To my surprise, my three year old laptop actually
performed better than it did running Vista. All of my hardware devices were
recognized with the exception of a biometric fingerprint reader, and about 30
minutes after the installation, I had a message in the ‘Action Center’
(Windows 7’s utility for providing help with such things) directing me
to the fingerprint reader manufacturer’s website where a beta driver was
available. Clicking on that link took me right to the driver I needed, which
installed without issue. Very impressive.

Subsequent to that first experience, I loaded the software on a small form
factor Netbook machine with only 1GB of memory. This machine was designed for
Windows XP, but I wanted to test its limited hardware with Windows 7. Again,
to my surprise, performance was very acceptable — more acceptable than
the small 9-inch screen.

There have been many benchmark performance tests completed, and some show
Windows XP still performs better in some categories. However, XP was launched
in October 2001 so it is now 8+ years old and definitely past its prime. The
computing world, especially with regards to security, has changed significantly
since 2001.

Whether or not Windows 7 will be Microsoft’s lucky number remains to
be seen, but based on my experience with the new operating system, my opinion
is that the chances are pretty good.