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Small Business

What the ’70s and SaaS Have in Common

Column: Business in Practice

Disco, John Travolta and bearish markets. The 1970s. Lots of trends began
in the ’70s that are still going strong. In fact, one of the most fundamental
changes in our day-to-day financial lives took hold then — the ATM. The
ATM is an indispensible tool for our busy lives today. It’s way more efficient
than going to the teller and way more convenient. But how many of us used ATMs
in the ’70s?

I didn’t start using them until the late ’80s. My parents preferred
visiting a teller until recently and still do most of their banking at the local
branch. While it may have taken a while, we can all see the benefits of ATMs
today: convenient, fast and always available. It makes me ask the question,
“What is the next big technology advancement in the accounting profession?”

I was recently asked a related question by Sequoia Capital, the financial
backers of YouTube, Google, Apple, Atari and others. They asked if I thought
the time had come for businesses to do their accounting online. My answer was
an emphatic yes. I believe that sometime in the next five to 10 years, the default
medium for accountants and small businesses will move from desktop accounting
to online accounting. Why? Because online accounting applications like ATMs
are convenient, fast and always available. As such, the time to invest and learn
is now. Solutions exist today, and more and more are being built every day.
And as with most technology, there are rewards for the early adopters: customer
acquisition opportunities, increased cost efficiencies that increase your margins,
and more flexibility to do your work where, when and how you please.

At the core of my belief in the SaaS revolution is the strong benefit for
customers and software providers. SaaS is a complete shift in both the development
model and the usage model of software. In many ways, it harkens back to the
year I was born when processing was centralized using mainframe computers but
with a faster and better user experience. The cornerstone of a SaaS application
is that all the data is stored and accessed from one location on the web.

Centralized data is the key to better and more efficient collaboration. Having
the ability for both you and your customer to look at the same accounting records
from any web-enabled device means both of you are free to travel and conduct
your business from anywhere. It means that everyone is on the same page when
it comes to an issue, whether you are supporting your clients or the software
provider is. Something as simple as, “Did the client record the bill as
a payable or a payment?” is now a short conversation, if that. The other
obvious benefit of centralized data is that you can leave the dirty work of
backing up your files to the SaaS provider. No more trying to remember if it’s
time to backup and no more driving the backup offsite far enough away from any
natural disasters that might occur. Backups just happen automatically in real

Centralized data and the web interface in particular enable software providers
to respond more quickly to customer needs. Software providers are able to fix
bugs and update the user experience without any involvement from the customer.
Customers no longer have to wait for the annual update. Instead, applications
are often updated every eight to 12 weeks. It’s a win-win for both the
customer and the software provider, which translates into faster learning, more
frequent upgrades and simplified customer support. The funny thing is that once
you make the technology leap, it’s hard to imagine it any differently.

Sometimes when I talk with accountants about the benefits outlined above,
the response is “Yeah, but it’s too early.” It’s really
not. SaaS has been around for more than a decade. If you equate that to Internet
time, given the frequency of new products and/or versions of products, my guess
is that the last 10+ years in SaaS development is equal to 20 to 30 years in
the old model of software development. Large companies run their entire business
using SaaS with applications from SalesForce, Oracle, NetSuite, Intacct and
many others. Smaller companies have even more options from Freshbooks (invoicing),
PayCycle/Intuit (payroll and accounting), Constant Contact (marketing), and
a host of new services.

I run my business entirely online. We have no filing cabinets. I can pay bills,
process payroll, review financials, examine contracts, and manage the 401K all
from my iPhone. The collaboration with my accountant is great. She can work
on things from her office on her schedule. The convenience, ease and flexibility
help us both focus on more important things.

If you are still not convinced that the SaaS revolution is upon us, you only
have to look at some other applications that you are already using. Many accountants
are hosting their QB data file. Clearly there is demand for centralized data
from accounts. The most-used web application is email. People really just started
using it in the last 15 years, and now it is indispensable. It has become part
of the fabric of our everyday life, and I predict that financial applications
will do the same. Finally, the recent push by industry players like Intuit (through
its recent acquisitions of PayCycle and Mint), CCH, Thomson Reuters and CPA2Biz
suggest that the “quickening” is happening.

When you get ready to move all of your applications to the web, what questions
should you be asking? Depending on the nature of the application, you should
require a SAS 70 audit, make sure the data is backed up and accessible in a
different natural disaster zone, and ensure that the application is compatible
with any of your existing desktop applications. There are, of course, many more
things to ask, but these are specific to SaaS.

In the next 10 years, SaaS applications will surpass desktop applications
in usage. You can wait for that to happen or you can help lead the charge. If
you are not leading the charge, you will be following the direction of those
who are. Which would you rather be doing?


See inside December 2009 issue

Facing the Future: My Crystal Ball

Column: Real Stories, Real Solutions


Small Firm, Big Presence – Your 2010 Challenge

Column: My Perspective