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It’s a Matter of Perspective, But Always Keep The Client’s Interest First in Mind

Column: The QuickBooks Advisor

From the December 2009 Issue

For all of you who are in the business of consulting, in addition to accounting
services, the month of December is the calm before the storm. As you wrap up
2009 and make your plans for next year, it’s a good time to pop up a few
levels and look at where you add value in the world. Think about your business,
your clients and the vendors with whom you work, and focus on your core values
… and on what drives your success.

Recently, Jeanne Tarazevits, a member of The
Sleeter Group Consultants Network
, posted to our forum about how her perspective
has changed as her practice has grown over the years. Here is what she said,
followed by my response to her:

Jeanne Tarazevits:

I’ve found the last few years to be transformative. I can only speak
to my own experience, but I hope the following will be informative and educational.
I categorize my QuickBooks experience in the following stages:

  • QuickBooks Accountant
    Intimate relationship with small clients – Characterized by training,
    some bookkeeping for small enterprises, lots of QuickBooks clean-up projects.
  • QuickBooks Consultant
    Intimate relationship with larger clients – Looking for best solutions
    for client; less involved in everyday transactions; client has some accounting
    staff – still doing QuickBooks clean up.
  • QuickBooks Mid-Market
    Client has professional staff, looking for third-party products to fill
    need, spend more time dealing with inter-company workflows and personnel;
    most of my work is done in Word, Excel and PowerPoint, not QuickBooks.
  • VAR
    Selling solutions that address specific needs of clients. May not even be
    engaged by the client to provide consulting because they may have in-house
    people, or a different outside consultant.

As my practice has moved through these stages, my perspective has changed.
For example: As a QuickBooks Accountant, I found QuickBooks Enterprise (QBES)
to be way too expensive – as did my clients. As a QuickBooks Consultant,
I was more inclined to recommend QBES and recognize its value. In the Mid-Market,
it’s a must, and as a VAR I now see QBES as incredibly inexpensive.

I’ve also realized with these changing roles, my perspective on what’s
appropriate has changed. I recently criticized someone who had graduated to
the VAR level of our group for selling the wrong solution to clients in my
area. But in all fairness, I’ve probably done the same thing. I now
have folks who call and describe their situation over the phone. Based upon
client-provided information, I propose solutions, I demo solutions, and the
clients make a buy/don’t buy decision. I’m not acting as a Consultant
in these situations because I haven’t been to their shops, and I don’t
know their businesses intimately. I’m just offering up ideas based on
what they tell me, and they make the decision.

It’s a matter of perspective.

My Response:

Thanks for helping us all think about the different perspectives we each
have, and need to take, depending on the context of the engagement.

I, too, have had several “ah-ha” moments when working with clients,
then other consultants, then developer/techies, then developer sales reps,
and then developer CEOs. Each of them has completely different needs/expectations/understandings
of what the ultimate goals are when it comes to helping clients be SUCCESSFUL.

I remember a time when I was working with a developer to resolve an issue
one of our consultants had with their software and how it forced the client
to completely change their QuickBooks setup. At one point in the conversation,
this developer (a marketing guy) said to me “Your consultant is telling
the client to use QuickBooks ALL WRONG.” I pondered that for a minute
and responded that I had long ago stopped saying any particular QuickBooks
setup was “ALL WRONG,” because although there are many “best
practices” that we have developed and teach with fervor, I fully recognize
that any particular solution depends completely on the context of the situation.

For example, even though the QuickBooks Customer:Job list is designed to
track customers and the jobs that are performed for that customer, there are
several ways to make use of the Customer:Job list to serve a particular business
con-text. In some cases, we use the Customer:Job list to have separate jobs
to track “phases” of projects, but since the estimates/invoices
form only allows you to have a single Customer:Job on one form, many people
use Items for job phases.

So in this tiny example, you can see how one client might INSIST that they
have all job phases showing on the estimate, while another client may be able
to produce estimates using Word or some other method. If the client INSISTS,
we have no choice. So how can anyone who later looks at the system declare
that it’s set up ALL WRONG? Unless they are intimately familiar with
all of the reasons behind a particular setup, it is very dangerous to render
an opinion about it.

By the way, several add-on products make certain assumptions about how QuickBooks
MUST be used in order for their product to work with it. So every time you
investigate an add-on for your clients, make sure you ask all the hard questions,
get a complete demo, and understand if there are any requirements for how
QuickBooks is used in order for the add-on to work.

Anyway, as you so clearly state, there are also many different perspectives
we all take depending on what role we’re asked to play. Along with each
role, we take on very different perspectives, and it’s quite possible
that we will make different recommendations.

I think the key to all this is that we must ALWAYS keep the client’s
best interest foremost in our minds. If we imagine ourselves in the role of
the client CEO/Owner and then work back from there to the right solutions/recommendations,
then I think we’ll succeed with much greater frequency.

Anyone who forgets that their success depends on the client’s success
will very soon find fewer clients and less success.

As many of you go down the VAR path, you do take on additional responsibilities
and commitments (to the developer partner), but the client MUST be first always.
At The Sleeter Group, we do a lot of “expectation setting” with
developers to help them understand the role our members play. On the one hand,
each of you has great influence on what clients will buy; but on the other hand,
you cannot ever be put in the position to sell anything that you don’t
completely believe is in the best interest of your clients.


See inside December 2009 issue

In Firm: 2010 IT Predictions and 2009 Results

Column: Technology IN Practice


Using Current Events to Gain Media Attention

Column: MarketingWorks