Avalara Launches New Marketing Center

Sales tax automation provider Avalara, Inc., has introduced the Avalara Marketing Center (AMC), a fully automated, co-marketing platform providing Avalara partners with free access to extensive sales and use tax compliance content, educational resources, and tools designed to quickly expand their marketing efforts.

Avalara unveiled the AMC at Sage Summit 2014, an annual conference for Sage customers, partners, and those considering Sage solutions, held at the Mandalay Bay in Las Vegas. Avalara representatives are available to demonstrate its new partner resource from July 28 – 31 at booth #721.

“The AMC provides partners with the latest tools and content to educate, enlighten, and ultimately influence their prospects on the value of sales tax automation,’ said Balz Wyss, Sr. Director of Channel Development and Partner Programs at Avalara.

Specifically, the marketing center provides Avalara partners with:

  • Access to an extensive library of collateral, whitepapers, slides, and demos that inform and educate customers about compliance offerings
  • Professionally crafted marketing campaigns, emails, and landing pages that are pre-loaded and ready to deploy
  • Tools to help select, customize and launch campaigns
  • Built-in metrics and reporting to track performance and pipeline progress

‘It’s a helpful way for partners to extend their marketing team at no cost while at the same time maintaining fresh, relevant content on their website,’ said Wyss.