1516 South Walnut Street
Bloomington, IN 47401
RootWorks is an exclusive membership-only organization dedicated to serving the needs of small to mid-sized tax and accounting firms nationwide. We are committed to educating our members on how to implement leading strategies and innovative technologies to create workflows and systems that enable them to operate their practices at peak efficiency. We also provide members with state-of-the-art website creation, brand identity, and marketing collateral development services to ensure that they always put their best foot forward to clients, prospects, and the community.
RootWorks proven and tested CORE 7 strategies are the cornerstone of the organization’s message and were perfected by long-time practicing CPA, Darren Root. Root developed the CORE 7 over years of leading his own successful accounting firm. After launching his firm and experiencing rapid growth, Root saw a need to create a streamlined system and uniform workflow processes to significantly increase efficiency. He also recognized the need for a consistent, professional branding and communications program to support a strong, positive brand image. Subsequently, he turned his focus to the broad profession with a vision of helping others transform their practices into Next Generation Accounting Firms. RootWorks was formed to make Root’s vision a reality.