The 7 “Must Do’s” to Build a Solid Marketing Program
Proper planning and follow-up support effective, long-lasting marketing,
Kristy Short, Ed.D, is partner and chief marketing officer at RootWorks (RootWorks.com) and president of rwc360 (rwc360.com)—firms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing. Reach her at kristy.short@cpapracticeadvisor.com.
