Maintaining a positive culture is key in retaining your best employees. Doing a little creative internal marketing doesn’t have to take much time. Most often, sending the right message is recognized through a culture of mutual respect, a simple “thank you,” and maintaining consistency in expectations. Outside of these things, you can easily implement unique incentive programs, ensure the proper level of staff training, and upgrade your firm’s technology—to name a few.
Follow these seven tips and you will better position your firm to keep the best of the best on staff. What message are you sending to your employees?
Kristy is a partner in RootWorks Communications (RootWorks.com) and president of SAS Communications 360 (SAScommunications360.com) — firms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing at University of Phoenix and Cleary University. You can reach her at kristy.short@CPAPracticeAdvisor.com.