You will want to take the time to consider how social media channels fit in to your overall marketing strategy. Don’t just jump in with both feet before really thinking through a plan to integrate. Consider how these new channels will enhance your brand, improve your messaging, and help build relationship capital and your bottom line. Also be sure that you have the capacity to keep up with your social media activity. If you can’t commit for the long-term, it’s better to wait until you can.
Follow these tips as you put together your email marketing strategy, and you are more likely to be successful. Without a proper message, a thorough understanding or your audience(s), and a vision for future expansion, you can’t begin to turn leads into profitable clientele.
Kristy Short, Ed.D, is a partner in RootWorks Communications (www.RootWorks.com) and president of SAS Communications 360 (www.SAScommunications360.com)—firms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing. Reach her at email@example.com.