What Greg had in mind was much more than a simple name change, however. Through his vision and tech savvy, he helped reshape The CPA Technology Advisor’s digital offerings, adding mobile technology resources, social media interaction and the first regular webcasts and podcasts specifically designed for tax and accounting professionals. Since they debuted, our webcasts have provided more than 100,000 hours of free CPE credit to accountants.
In 2009, Darren Root, CPA.CITP, took over the Executive Editor helm. The managing partner of a public practice in Bloomington, Indiana, Darren is also widely respected for his RootWorks consultancy, which helps other small and mid-sized practices develop and implement workflow strategies and technologies.
Continuing The Evolution (2011- )
Under Darren’s editorial leadership as well the direction of new publisher, Jim Baker, the publication and its online tools and resources continue to evolve, reflecting the changing needs of the profession, as well as the changes that technology has had upon how professionals do their work in the modern firm. This sharpened focus on helping practices with their own productivity and efficiency is reflected in the changing of the publication’s name to CPA Practice Advisor in April 2011.
The tax and accounting profession has undergone incredible change in the past 20 years, including many things at CPA Practice Advisor. Having grown from a small office in Shawnee, Oklahoma, to a national publication and digital information resource with staff in Oklahoma, Chicago, Wisconsin, Tennessee and Arizona, and contributors across the country, we remain dedicated to helping professionals, and their practices work smoother, smarter and more profitably.