The Case for Becoming a VAR

However, before you jump into the VAR world, first consider what type of firm you are or what type of firm you want to build. If you want to build the “best QuickBooks techies” firm, then becoming a VAR might not work well for you. The reason is that vendors want their VARs to SELL their software, and you’re not likely to have the best sales skills if you focus your business totally on the technical side. However, if you want to build sales, marketing, departmentalized technical skills in QuickBooks, add-ons, custom development, business process design, business consulting, etc., then finding a good VAR relationship may be a great fit for you.

Feel free to reach out to The Sleeter Group or any of our consultants if you need someone to help you think through how best to take advantage of these new opportunities.