Dr. Kristy Short has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing, and branding. She’s worked with hundreds of firm partners and staff to educate and help elevate brand presence for the modern era—positioning firms to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders to develop and publish business books and hundreds of education-based whitepapers and articles—all geared to help move the profession forward.
Today, Kristy is also passionate about raising awareness of anxiety, depression and workplace burnout that pervade the accounting profession. She is a dedicated advocate of promoting mental wellness and self care.
Advisory June 16, 2025
Your clients need content they value: tips and tricks to build a successful business (marketing hacks, entity selection tips, leadership best practices), insights on industry trends, and even the fun stuff (quizzes, lifestyle articles).
Small Business June 5, 2025
If you’ve felt the strain of covering payroll while waiting on a client payment, you already know: this isn’t a spreadsheet issue—it’s a survival skill.
Advisory June 5, 2025
Whether you're running your own firm, building a personal brand, or just trying to keep clients engaged—consistent, unique content is one of your most valuable assets.
Firm Management May 21, 2024
Firms using connected, cloud-based accounting technology report earnings of up to 39% more revenue per employee, survey shows.
Advisory August 17, 2022
There is power in your data. And smart management of it can lead to stellar results. Discover the goldmine, right there inside your business, to build the firm of your dreams.
October 14, 2018
The path to your new client relationships is built over time. It’s base on your communication and your ability to establish beliefs of trust, dependability and business acumen—an endeavor that calls for frequent and consistent content marketing.
August 22, 2018
This article continues the series on creating a world-class marketing culture in your firm. In Part 1, we explored the definition of marketing and its centrality in the life of a firm. In Part 2, we examine the firm’s brand—what it is, what it means ...
July 19, 2018
There is no shortage of articles that provide guidance on how to develop a marketing program for firms. But what’s not being discussed currently is the concept of culture. Beyond standard tactical tips, it’s critical to first understand the broader idea o
Technology February 7, 2017
The client experience is at the center of every astoundingly successful business. Statistics don’t lie: a recent survey by Gartner revealed that 89% of companies now expect to compete mostly on the basis of customer experience (versus just 36% four ...
Technology October 20, 2016
Like many firm owners, Karla Dennis, EA and owner of Karla Dennis and Associates, Inc., started her career in corporate America. She was a tax supervisor overseeing a team of eight employees and clocking major hours. When she decided to start a family ...
Small Business June 22, 2015
Debt reviews are vital to small business. Just as companies consistently evolve, loan markets change as well. By staying up-to-date on the latest loan deals, incentives, and loan rate changes, small business owners are in a position to take control of ...
Technology June 18, 2015
While the lending market has evolved, the basic need for working capital remains the same. According to the U.S. Small Business Administration, there are 23 million small businesses in America—accounting for 54 percent of all U.S. sales.
