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Kristy Short, Ed.D

Kristy Short, Ed.D, is CMO and a partner at Rootworks LLC— the profession’s premier education organization, offering accounting professionals vision, guidance, resources and a supportive community to reinvent their business.

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8 Tips to Finding New Clients at Trade Shows

Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.