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CPE Webcast – Nov. 30: Branding your Firm for Success in Today’s Digital World

The “great digitization,” spurred by the pandemic, has had a profound impact on the way the world does business. From reimagined business models to new ways of communicating with clients, we’re living and operating in new, digitized world.

CPAcom_4C_Logo_170522 10.5.21

This event was originally held on November 30, 2021 and is now available for on demand viewing. This archived version no longer qualifies for CPE, but please click below to register and view the event     

Sponsor: CPA.com
Duration: 1 Hour

Register Today!

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The “great digitization,” spurred by the pandemic, has had a profound impact on the way the world does business. From reimagined business models to new ways of communicating with clients, we’re living and operating in new, digitized world. For CPA firms to thrive in this new environment, it’s essential that you strengthen your online presence and communicate the qualities that make your firm secure and up to the challenges of the modern world.  

How can firms project trust, security, and a stronger brand, as in-person meetings become less frequent, and more business moves virtual?  

Join  us for an exciting 1-hour webinar, worth 1 CPE credit, to learn strategies to build a modern firm brand that brings in the clients you want, leveraging an attractive and safe digital presence for today and beyond. 

After this webinar you’ll better understand:

     • Branding your firm for today’s digital environment
     • Innovative ways to re-think your website, digital presence and communications
     • Why SEO & security are key to attracting the right clients

Program level: Basic (no prerequisites required).
Field of Study:   Business Management & Organization
Receive 1 hour of free CPE credit for participating in this live webcast.

Presented by:

Jason Ksar 
Associate Director of Channels
CPA.com

Jason is passionate about bringing new ideas and strategies to help the profession grow. He has an extensive 8-year background in helping firms of any size make the transition to Client Advisory Services no matter what stage they are in currently or what niche they serve. Not only is he passionate about the profession, but he is also passionate about helping the profession have a tremendous impact on the needs of the firm’s clients to help them navigate complex regulations, meet and exceed their business goals, and manage the ups and downs of the economy.


Gail Perry
Editor-in-Chief
CPA Practice Advisor

Gail Perry is the editor-in-chief of CPA Practice Advisor. She also speaks at many accounting events, trade shows, and webinars. Gail is the author of over 30 books (including Mint.com For Dummies and QuickBooks 2014 On Demand), and she maintains a small tax practice. Gail is a graduate of Indiana University where she earned a bachelor’s degree in journalism. She returned to school to study accounting at Illinois State University, earned her CPA, and worked for Deloitte in the Chicago tax department. She has taught college-level accounting principles and was on staff for 10 years at the Indiana CPA Society as a computer applications instructor. Gail was the publisher and editor-in-chief of AccountingWEB before joining the CPA Practice Advisor team.

This FREE online seminar is a continuation of the magazines’ mission to provide unbiased, independent information on technologies available to practicing public accountants and tax professionals.

Special thanks to our sponsors for supporting this educational session:

CPA Practice Advisor is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: https://www.nasbaregistry.org/. For more information regarding administrative policies please contact Isaac O’Bannon at 800-547-7377 x2110