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Firm Management

Free CPE Webcast: COVID-19 Silver Lining: An Opportunity to Pivot Your Practice – June 25

COVID-19 and the business shutdown has forced all businesses to adapt to a new normal. Accountants, being the financial first responders, have a critical role in helping clients manage through an unprecedented ...


Free CPE Webcast: June 25, 2pm ET

COVID-19 and the business shutdown has forced all businesses to adapt to a new normal. Accountants, being the financial first responders, have a critical role in helping clients manage through an unprecedented business disruption and economic slowdown that may last a year or more.  Accountants have also had to transform their operations and smart ones are using this unique point in time to pivot to new opportunities and revenue streams. But the opportunity window is closing and accountants should be acting now.

Register Now.

In this webcast Darren Root, author and CEO of Rootworks, and Heather Sperduto, Vice President of Sales Operations at ADP will lead a discussion on:

  • How to maximize your “work from anywhere” operations for today and the future
  • What does your contactless client experience look like
  • Best practices for helping clients with cash flow management and other operational planning for success.

Program level: Basic (no prerequisites required).

Receive 1 hour of free CPE credit for participating in this live webcast.

This FREE online seminar is a continuation of CPA Practice Advisor’s mission to provide unbiased, independent information on technologies available to practicing public accountants and tax professionals.


Heather Sperduto Vice President of Sales Operation ADP

Heather Sperduto is the Vice President of Sales Operation with ADP, the global human resources and payroll company. An accomplished executive, Heather was key part of the team credited with building and executing on ADP’s accountant strategy. With an expertise in sales, human resources, benefits administration, talent management, and talent acquisition, she is sought after speaker and to lead interactive workshops to foster attendees’ personal and professional development. She has coached thousands of accountants and sales professionals on improving selling and overall communications skill.

Darren Root, CPA.CITP, CGMA – CEO Rootworks

Darren Root is Vice President of Market Strategy at Right Networks and one of the Top 100 Most Influential People in the Accounting Industry. Author of “The Intentional Accountant” and co-author of “The E-Myth Accountant” he is a highly sought after, seasoned speaker at multiple high-profile industry events and creator of the Better Every Day with Darren Root podcast. Darren’s vast accounting experience is only rivaled by his passion for helping firm owners modernize their businesses. His real-to-firm-life stories and innovative ideas incite both clarity and excitement in attendees as they leave to start the next chapter in their businesses.

Moderator: Gail Perry, CPA Editor-in-Chief – CPA Practice Advisor

Gail Perry is the editor-in-chief of CPA Practice Advisor. She also speaks at many accounting events, trade shows, and webinars. Gail is the author of over 30 books (including For Dummies and Surviving Financial Downsizing: A Practical Guide for Living Well on Less Income), and she maintains a small tax practice. Gail is a graduate of Indiana University where she earned a bachelor’s degree in journalism. She returned to school to study accounting at Illinois State University, earned her CPA, and worked for Deloitte in the Chicago tax department. She has taught college-level accounting principles and was on staff for 10 years at the Indiana CPA Society as a computer applications instructor. Gail was the publisher and editor-in-chief of AccountingWEB before joining the CPA Practice Advisor team.

Special thanks to our sponsors for supporting this educational session:


CPA Practice Advisor is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: For more information regarding administrative policies please contact Isaac O’Bannon at 800-547-7377 x2110