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Accounting & Audit

Ariege Misherghi – 2018 20 Under 40 Vendor Superstar

Ariege 5b868e63b95f0

Ariege Misherghi

Leader, Accountant Segment, Small Business Self Employed,
Intuit QuickBooks
Mountain View, CA
https://quickbooks.intuit.com/accountants

Social Media:

Career Highlights:

I love accountants and have a passion for helping them succeed. Accountants are honest, forthcoming and so enthusiastic about helping their small business clients. Their passion is my passion. It is what drives me and my teams to build and deliver products and services that help accountants better serve their small business clients so they both prosper and grow. Over the last nine years, I’ve had the privilege to be involved in several innovations for accountants. Two I want to highlight:

  1. The launch and continued improvement of QuickBooks Online Accountant (QBOA), which helps accountants manage all their clients and their firm to ensure nothing falls through the cracks; and
  2. The ProAdvisor Program, which helps accountants improve their knowledge of how our products work through free education and certification as well as the special product discounts for themselves and their small business clients.

 

Favorite books/websites/speakers that you find influential

I love reading books but recently I find that I gravitate more to magazines and podcasts. Magazines I read include Inc and Fast Company. Podcasts I listen to include Masters of Scale, Stuff You Should Know and TED Radio Hour.

 

What websites/magazines do you use to keep up on news of the accounting profession?

While I do follow magazines and websites to keep up on news (CPA Practice Advisor, Journal of Accountancy, Accounting Today), I learn the most when I listen to the conversations people have on social media about topics that affect them. That’s where you see the tension between a great idea and its application in practice.

 

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See more of the 2018 40 Under 40 Honorees, and the 20 Under 40 Vendor Superstars.