GoldieBlox Wins TV Commercial During Super Bowl

Toy maker GoldieBlox was the winner of this year's "Small Business Big Game" contest, an annual program sponsored by Intuit, the maker of QuickBooks.Winning the contest earned the Oakland-based developer of STEM-focused toys for girls a 30-second commercial during the Super Bowl. STEM stands for the core areas of science, technology, engineering and math, and there is a movement to encourage more interest by girls and young women in these traditionally male-dominated professions.

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