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781 Results

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  • One of the ways successful firms are continuing to grow during the current economic downturn is by finding new and existing clients with targeted, personalized service. Large firms have used customer relationship management (CRM) and contact management systems for years to manage sales activities, track correspondence, and log contact with current and prospective customers, but these systems are frequently not used by small firms that don’t have dedicated marketing departments.
    The Key to E-Mail Marketing for Small Organizations
     

    One of the ways successful firms are continuing to grow during the...

    Article • July 1st, 2011

  • An Introductory Marketing Guide To Building A Client Payroll Business
     

    How to Profit from Payroll

    Article • January 1st, 2006

  • New Ideas for Successful Buying
     

    Column: Real Clients, Real Stories

    Article • July 1st, 2009

  • Invested In Your Success
     

    The technology vendors who serve your practice may not be listed as a...

    Article • April 17th, 2008

  • For too long, marketing has lurked in the shadows, ignored and rejected. The traditional thought is that marketing is a non-billable activity, and therefore a non-necessity. In reality, marketing drives sales. Well-planned and consistent promotion of services not only keeps a sales funnel full, it helps firms build a strong brand and stay in front of prospects and clients.
    Marketing Takes Center Stage
     

    For too long, marketing has lurked in the shadows, ignored and rejected...

    Article • August 4th, 2011

  • Getting Control of Your E-mail
     

    Column: Accountant Tech Talk

    Article • November 1st, 2008

  • 106496572_10369206.png
    Marketing from Square One
     

    For firms new to marketing, it’s best to take it one day (and project) at...

    Article • August 31st, 2011

  • scotthcytron_10262200.png
    Three Tips for Implementing A Succession Plan
     

    Over the years, tax and accounting firms thrived during the boom times...

    Article • May 2nd, 2011

  • Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
    Conducting an Effective Drip Marketing Campaign
     

    Like the drip-drip-drip of water in a leaky faucet, drip marketing...

    Article • August 1st, 2010

  • supersize_10308268.png
    How to Supersize a Happy Meal Firm Bio
     

    From the August 2011 Issue. How do you make a silk purse out of a...

    Article • July 13th, 2011

  • Have I Got An Earful For You!
     

    Column: Final Thoughts

    Article • June 1st, 2007

  • What's In & What's Out with Tax & Accounting Firm PR/Marketing Programs
     

    Column: Marketing Works

    Article • August 1st, 2009

  • cPaperless Announces the Release of CPA SafeMail Version 2.0
     

    From Press Release

    News • July 27th, 2010

  • Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
    New Book Shows Accountants How to Compete Successfully
     

    Professional Services Marketing 3.0, with an introduction by Michelle...

    News • February 22nd, 2012

  • Marketing Hot Spot
     

    Many firms don’t understand why they need to be concerned about their...

    Article • December 1st, 2005

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