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  • BizActions is one of the largest providers of e-newsletter content and online marketing providers for accounting firms.
    BizActions Acquired by Thomson Reuters
     

    BizActions is one of the largest providers of e-newsletter content and...

    News • March 21st, 2012

  • Now that extensions are behind us, and we are helping clients with tax planning, some of you are beginning to look ahead to the coming year and your own personal and business plans. Although a single article won’t necessarily help you build an entire business plan, a few ideas that are incorporated and well executed could make a world of difference for your firm and your clients.
    Accountant Programs That Can Help You Plan
     

    Now that extensions are behind us, and we are helping clients with tax...

    Article • October 6th, 2011

  • As the regular readers of this column know, I like to reference rock’n’roll from the 70s. This time, as I sit down to write my column about listening to your customers, one of my favorite songs from the Wings comes to mind.
    Someone Knocking at the Door?
     

    As the regular readers of this column know, I like to reference...

    Article • August 31st, 2011

  • root_darren_columnpic_2011_10343404.png
    Online vs. Face Time: Which Reigns Supreme?
     

    Column: My Perspective From the October 2011 Issue With all the talk...

    Article • August 25th, 2011

  • One of the ways successful firms are continuing to grow during the current economic downturn is by finding new and existing clients with targeted, personalized service. Large firms have used customer relationship management (CRM) and contact management systems for years to manage sales activities, track correspondence, and log contact with current and prospective customers, but these systems are frequently not used by small firms that don’t have dedicated marketing departments.
    The Key to E-Mail Marketing for Small Organizations
     

    One of the ways successful firms are continuing to grow during the...

    Article • July 1st, 2011

  • BizAutomation.com Product Image
    BizAutomation.com
    Bizautomation

    Run your Entire Business on One Integrated System Cloud based...

    Product • May 11th, 2011

  • Kristy Short, Ed.D, is a partner in RootWorks Communications (RootWorks.com) and president of SAS Communications 360 (SAScommunications360.com) — firms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing at University of Phoenix and Cleary University. She can be contacted at kristyshort@cpapracticeadvisor.com.
    Tell Your Clients You’re a Rock Star
     

    Marketing is all about making a name for your business, and making a name...

    Article • April 28th, 2011

  • Mr. Johnston is executive vice president and partner of K2 Enterprises and Network Management Group, Inc. He is a nationally recognized educator, consultant and writer with over 30 years' experience. He can be reached at randy.johnston@cpapracticeadvisor.com.
    How Technology Pays
     

    Giving you practical, leading-edge technical guidance is one of the key...

    Article • April 28th, 2011

  • Portal Touch Points
    6 Steps to Developing an Effective Client Portal Strategy
     

    I think it’s fair to say that just about every accounting and tax...

    Article • June 6th, 2011

  • Is this the year of the Tablet? Has the mobile Internet finally arrived? What business purposes are served by using mobile Internet devices, and how can they help us serve clients better?

Whether you are working with products from Apple, Motorola, BlackBerry, HTC, Samsung or a myriad of other providers, access to the Internet, and applications or “Apps” drive the mobile world.
    Tablets & Smartphones: Business Tools or Toys?
     

    Is this the year of the Tablet? Has the mobile Internet finally arrived...

    Article • March 29th, 2011

  • tablet_10247377.png
    Get Ready for the Tablet Invasion
     

    From the April/May 2011 Issue Is the introduction of the Apple iPad and...

    Article • March 29th, 2011

  • sagetankersleyimage_10246323.png
    Strategic Performance Management with Sage Peachtree Business Intelligence
     

    Column: Peachtree Perspective From the April/May 2011 Issue The...

    Article • March 29th, 2011

  • facetimeicon_10406766.png
    Are Your Clients Getting Enough FaceTime?
     

    Column: Putting the i in Practice From the April/May 2011 Issue Those...

    Article • March 24th, 2011

  • By Tom Ellsworth
    How Attitude Impacts Success
     

    By Tom Ellsworth

    Article • March 15th, 2011

  • scott_cytron_102676651_10276557.png
    How to Make Twitter Conversations Happen for Your Firm
     

    Column: MarketingWorks From the March 2011 Special Online Issue “Here...

    Article • March 14th, 2011

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