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40 Results

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  • The 'Soul' of Your Service
     

    “In most people’s vocabularies, design means veneer. It’s interior...

    Article • October 28th, 2011

  • Marketing at a Pace You Can Handle
     

    Marketing is still a fairly new concept for firms. In the minds of most...

    Article • October 7th, 2011

  • George Watkins, CPA & president of Watkins & Associates
    Giving Back to the Community
     

    This month’s Great Practice profile is unlike any other. Our...

    Article • October 17th, 2011

  • CPA Site Solutions 2011 — Complete Web Suite
     

    CPA Site Solutions www.cpasitesolutions.com From the Oct. 2011...

    Article • September 14th, 2011

  • 5steps1_10369160.png
    Five Steps for Marketing Your Firm
     

    Many tax and accounting professionals struggle to find the best way to...

    Article • September 13th, 2011

  • cpasites_10352785.png
    2011 Review of CPAsites, LLC — CPAsites.com
     

    CPAsites, LLC - CPAsites.com www.cpasites.com From the Oct. 2011...

    Article • September 12th, 2011

  • buildyourfirm_10352763.png
    2011 Review of Build Your Firm — Website Development and Internet Marketing
     

    Build Your Firm - Website Development & Internet Marketing...

    Article • September 12th, 2011

  • 10 Tools for Building a Better Website
    Website Tools & Services for Tax & Accounting Firms
     

    10 Tools for Building a Better Website

    Article • September 12th, 2011

  • Most of us have built our businesses based on relationships. Some have built a reputation around a specific expertise. Others have built a business based on service levels. All of these strategies are still extremely important, but an increasingly important factor in the last 15 years is being found on the web. Many of us are not trying to build a national business, but as new, younger clients look for services, they are often turning online. Potential clients with more specific needs are also using Internet search to find new sources of expertise.
    Websites: Your New Front Door
     

    Most of us have built our businesses based on relationships. Some have...

    Article • August 31st, 2011

  • 106496572_10369206.png
    Marketing from Square One
     

    For firms new to marketing, it’s best to take it one day (and project) at...

    Article • August 31st, 2011

  • For too long, marketing has lurked in the shadows, ignored and rejected. The traditional thought is that marketing is a non-billable activity, and therefore a non-necessity. In reality, marketing drives sales. Well-planned and consistent promotion of services not only keeps a sales funnel full, it helps firms build a strong brand and stay in front of prospects and clients.
    Marketing Takes Center Stage
     

    For too long, marketing has lurked in the shadows, ignored and rejected...

    Article • August 4th, 2011

  • supersize_10308268.png
    How to Supersize a Happy Meal Firm Bio
     

    From the August 2011 Issue. How do you make a silk purse out of a...

    Article • July 13th, 2011

  • One of the ways successful firms are continuing to grow during the current economic downturn is by finding new and existing clients with targeted, personalized service. Large firms have used customer relationship management (CRM) and contact management systems for years to manage sales activities, track correspondence, and log contact with current and prospective customers, but these systems are frequently not used by small firms that don’t have dedicated marketing departments.
    The Key to E-Mail Marketing for Small Organizations
     

    One of the ways successful firms are continuing to grow during the...

    Article • July 1st, 2011

  • 5tips_10308226.png
    5 Tips for Building a Professional Web Presence ... and Why You Should Do it Now
     

    Column: My Perspective From the August 2011 Issue All of us seem to...

    Article • June 29th, 2011

  • Proactive Beats Reactive Every Time
    Staying on the Good Side of Growth
     

    Proactive Beats Reactive Every Time From the August 2011 Issue...

    Article • June 22nd, 2011

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