The Modern Firm®
For more than a decade, Rootworks has been refining the concept of what it means to be a Modern Firm.
For more than a decade, Rootworks has been refining the concept of what it means to be a Modern Firm.
Without a proper security plan in place, you are putting your clients and your firm in jeopardy. Download the eBook Security Essentials & Best Practices for the Modern Firm and learn the 8 steps you can take to protect your clients and your firm from ...
2682 I keep seeing the statistic that 75 percent of accounting professionals are expected to retire in the next 12 years. Whether this stat is spot on or a bit exaggerated, the fact remains that many of us are planning on hanging it up, roping it in, and leisurely riding off into the sunset in […]
How does an accounting professional go from being a client service provider to an integral advisor and successful leader? The latest book by accounting thought leader Darren Root explains how he did it.
Leaders from RootWorks, LLC today announced the launch of the company’s new website, rootworks.com. The completely redesigned website features highly advanced education resources for both the accounting profession at large and exclusive resources for RootWorks members.
For the past several decades, the function of marketing has been focused on selling consumers about the benefits of a particular service or product. Most companies, accounting firms included, have tried to create “hype” about their wares using mass media to generate sales.
Five years ago I embarked on an extraordinary journey by joining the editorial team of this magazine, known then as CPA Technology Advisor. Today, I share with you my final column as its executive editor.
Is the marketing produced by your accounting firm truly so useful that people would pay for it if you asked them to do so? That’s the success standard outlined in the new e-book, Youtility for Accountants, co-authored by Darren Root, CPA and Jay Baer, and published by Portfolio/Penguin.