Global business on any level is a mix of culture and customs. Understanding and even appreciating the difference is key to developing rapport with a global team and trust among your new clientele. You’ll encounter numerous differences in the way various cultures approach office environment, work-life balance, hierarchy, and compensation. In Japan, for instance, you may often see nearly-full offices still hard at work at 9:30 PM. Yet, going in a Saturday is unheard of.
Your firm’s own culture sets it apart from competitors, establishing the environment that attracts and keeps talent. When seeking global expansion, consider how local customs will merge with your firm’s culture - and how you’ll extend it to a new geography.
Global expansion brings a world of opportunities - to grow revenue, develop relationships, and build an even stronger reputation. Effectively reducing the additional administrative complexity with effective cultural management, shared information, and efficient business process can make your international growth rewarding and profitable.
Drew West is the director of marketing for Deltek, a leading provider of enterprise software and information solutions for professional services firms and government contractors. With headquarters in Herndon, VA, the company has more than 1,600 employees worldwide.