Now Offers Certification Program for Accounting Firms, provider of integrated bill payment, online invoicing and cash flow management solutions for businesses, launched a new certification program today for accounting firms. Accounting firms that use can now identify themselves as a Expert or Guru.

Adding the title of Expert or Guru to a firm’s brand allows the firm to promote their knowledge of cloud-based accounting and’s services. Through the certification program, firms will have the capability to streamline back office operations, while growing their business and maximizing their returns.

“ is pleased to introduce our official Expert and Guru Certification program to accounting firms nationwide,” said René Lacerte, CEO and Founder of “Our company has always been dedicated to forming quality, long-term relationships with our customers, and we developed this program to properly educate accountants on how to maximize’s potential. The program is designed to help accountants build credibility in the cloud, improve pricing strategies and increase their bottom line.”’s certification program offers two types of certification: Expert and Guru. The certification received is based on the level of self-directed, online training completed. The Expert Certification allows professionals to customize solutions and processes for clients. Through the Expert course, professionals will gain in-depth knowledge on how to get clients started with, accounts payable, accounts receivable and document management capabilities and how to streamline workflow using

The Guru Certification course helps firms streamline services more effectively, offering a higher level to clients. Through the course, firms will learn how to navigate through different scenarios to manage workflow best practices, measure ROI of implementations and pricing strategies. The course also features videos on successful implementation and workflow designs. previously invited a select number of customers to participate in the certification program, resulting in 112 firms and 186 individuals becoming certified. These firms and professionals can display certified badges on their signatures, websites and blogs, acknowledging their expertise and credibility as a trusted advisor. is currently the only client service solution that works with all major accounting software and every U.S. bank. Professionals that are certified can manage all of their clients from a central location, provide more in-depth advisory services and a higher level of customer service.

“ is an important component of our growth strategy and we felt it was critical to complete the Guru Certification process” said Calvin Wilder, SmartBooks’ co-founder and Guru. “The certification training provided us with the tools to improve our efficiency allowing us to make more productive use of the time we spend supporting clients. With we can deliver more value to clients while increasing our profit margin.”

All accounting firms registered in the Accountant Program can sign up for the Certification Program.