New HP Offerings For Small and Medium Businesses

PALO ALTO, Calif. – As part of the company’s Total Care initiative to better serve small and medium businesses (SMB), HP unveiled more than a dozen products, solutions and services designed to help customers manage, protect and grow their businesses, even in today’s challenging market.

Along with new HP Officejet inkjet printers that deliver up to 50 percent cost per page and energy savings compared to laser printers, the new HP Total Care portfolio features special financing offers and HP Insight Remote Support automated remote management software to increase SMB customers’ efficiency.

The company also unveiled new partner programs designed to help SMB customers quickly identify HP partners who can maximize their technology investments.

“In today’s economic climate, it’s not just about making every dollar count, but about making fewer dollars do more,” said Kathy Chou, vice president, Worldwide Commercial Sales, HP. “Today’s announcements further demonstrate our commitment to SMB customers and exemplify how we are helping them get more results from their technology investments through HP Total Care.”

“Total worldwide technology spending will only grow by 0.5 percent in 2009, but SMB technology spending will grow by 3.2 percent, despite the economic downturn,” said Ray Boggs, vice president, SMB Research, IDC. “SMBs are feeling the heat to optimize their technology investments by coordinating new purchases with existing resources while also ensuring that they have enough support and funding. Technology providers like HP are in the best position to benefit from this growing segment because they take a comprehensive approach to meeting the diverse needs of SMB customers.”

New Products
For customers who want laser speeds at as little as half the price, HP introduced three new families of HP Officejet printers.

• Saving customers up to 50 percent cost per page and energy compared to competitive laser printers, the top-of-the-line HP Officejet Pro 8500 All-in-One series ($299-$499) is HP’s premier inkjet all-in-one, featuring professional color document quality at laser-comparable speeds.
• Helping SMB customers increase productivity while saving money, the HP Officejet Pro 8000 Printer series ($149-$179) offers embedded wired and wireless networking options, fast speeds and automatic two-sided printing.
• For a multitude of features at an affordable price, the HP Officejet 6500 All-in-One series includes four-in-one capabilities and wireless and automatic two-sided printing options for $149-$199.
• Designed to help small businesses affordably produce high-impact materials, newly formulated HP 940 Officejet Inkjet Cartridges are available for the HP Officejet Pro 8500 All-in-One and 8000 Printer series. The cartridges are like liquid laser toner, providing premium print durability and archive-quality, water-resistant documents. When paired with ColorLok technology-based papers, the cartridges deliver deep, sharp blacks and brilliant colors for professional-looking print projects that resist smudging.

The printers are expected to be available for purchase worldwide later this month and feature a new package design with vibrant images and easy-to-reference icons that make it easier for customers to choose the right product for their needs.

To help customers manage their business more efficiently and simplify daily tasks, HP also unveiled: