Build Your Firm Launches Social Media Education

MADISON, CT, May 3, 2010—Build Your Firm, a full-service marketing and
practice development company for accounting firms, will integrate social media
into its 1-Day Accounting Marketing Workshop program. The social media instruction
will educate accounting firms on how to capitalize on social media marketing
for growing their practice.

“We developed the social media educational program over the past six
months to help small accounting firms capitalize on this medium, while minimizing
their investment in time,” said Allan Ratafia, President, Build Your Firm,
and head of Ratafia & Co., CPAs, PC. “In researching the marketplace,
we learned many accountants were well aware of social media, but most saw it
as either a fad or sink hole of time. After using social media in my own firm,
we have been pleasantly surprised by the results.”

Build Your Firm’s 1-Day Accounting Marketing Workshop teaches accountants
how to use an integrated marketing system to generate leads from small businesses
and close business with less effort. The marketing system that Build Your Firm
advocates uses direct mail, Internet marketing, referral marketing, and now,
social media, to generate leads. Each year, Build Your Firm teaches up to 10
workshops throughout the United States.