OKLAHOMA CITY – Sept. 29, 2010 – The CPA Technology Advisor & NSA Technology Advisor, the leading technology information provider for tax and accounting professionals, has announced its “40 Under 40” honorees for 2010. In its fifth year, the 40 Under 40 program recognizes accountants, tax professionals and technology developers serving the profession who are emerging into leadership roles and are poised to help shape and guide the profession in the years to come.
Through its digital and print editions, blog, webcasts and podcasts, The CPA Technology Advisor provides independent technology reviews, implementation strategies and advice for small and mid-sized professional tax and accounting practices. The complete list of this year’s 40 Under 40 honorees is available below.
Because of changes in educational requirements made by the AICPA and state societies about 20 years ago, the accounting profession has a comparative shortage of mid-career professionals, those with 10 to 20 years of experience, according to Executive Editor M. Darren Root, CPA.CITP. The result is that, while a large percentage of professionals are expected to retire over the next 10 years, it is especially critical that mid-career professionals prepare for the leadership challenges that await them.
“The generational transition occurring in the profession comes as technology is also increasingly shaping the practice of public accounting,” Root said. “Therefore, it is critical that the leaders of tomorrow recognize the importance of strategic implementation of technology and workflow in the evolving modern practice. This year’s 40 Under 40 honorees all share an understanding and interest in finding innovative solutions to client service and firm management.”
The CPA Technology Advisor is an independent information source for practicing public accountants and tax professionals, dedicated to providing them with the knowledge they need to make informed decisions regarding implementing various technologies in their practices. The magazine’s audited circulation of approximately 40,000 tax and accounting professionals look to it for its editorial independence and integrity. For more information, visit www.CPATechAdvisor.com.
The CPA Technology Advisor, The NSA Technology Advisor and www.CPATechAdvisor.com are published by Cygnus Business Media, an internationally recognized business-to-business media company. Its diverse portfolio serves 13 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, nearly 1 million industry professionals via its Custom Marketing services group, and attracts 2 million unique visitors to its websites monthly. Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world's strongest business-to-business brands. For more information, visit www.cygnusb2b.com.