About CPA Practice Advisor
Mission Statement
CPA Practice Advisor’s mission is to serve, inform, educate and lead tax and accounting professionals in the areas of technology, workflow systems and best practices so their firms can become more efficient, productive and profitable.
Our Foundation
Founded in 1991 as The CPA Software News and known as The CPA Technology Advisor from 2004-2011, CPA Practice Advisor is dedicated to providing public accounting and tax firms with practical knowledge they can use to help their firms be more efficient, productive and profitable. We maintain independence from vendors that provide solutions to the profession in order to offer independent, unbiased reviews of products and services that create awareness, educate and assist professionals in making informed purchasing decisions. We strive to connect with professionals using the most effective and diverse forms of media to celebrate, encourage and recognize innovation in and around the tax and accounting space.
Just as the profession has evolved over the previous decades, so too has CPA Practice Advisor. And while technology certainly plays a critical role in today’s successful practice, it does so through the continued development of proven workflow and management processes that help maximize the promise of those technologies. Through in-depth reviews, interactive tools, insightful columns, timely features and examinations of best practices and strategies, our goal is to help identify the most beneficial combination of technology and processes in the real-world small and mid-sized accounting practice.
CPA Practice Advisor is also the only profession-focused workflow technology resource that assists public accountants in advising their small business clients on the business management strategies that can help them be increasingly productive. By helping clients achieve greater success, firms strengthen those relationships and ensure their own future and sustainability.
With an audited circulation of more than 40,000 practicing public accountants and tax professionals, CPA Practice Advisor has earned a loyal readership by maintaining its editorial independence and integrity, providing readers with head-to-head reviews of profession-centric technology, columns from industry leaders, and user-oriented features. Respected as the only completely objective magazine covering technology and best practices for the accounting profession, CPA Practice Advisor is the resource of record that these professionals rely on when evaluating the technology, workflow and management practices of their firms, and their first stop when they are ready to implement changes or make recommendations to their business and individual clients.
At CPA Practice Advisor, we take pride in our independence from outside influence. Neither CPA Practice Advisor nor its parent company, Cygnus Business Media, Inc. (www.cygnusb2b.com), own or invest in any of the products or services reviewed or covered in the publication. We are also the only information resource for the profession with a practicing and credentialed CPA as editor. It is this independence, peer leadership and demonstrated expertise that have enabled CPA Practice Advisor to become the most respected and widely distributed resource available to practicing public accountants and tax professionals.
Contact the Staff
Come meet the staff behind CPA Practice Advisor. You can view our staff page by clicking here.
