Kristy Short

Our resident marketing expert, Kristy has worked at one of the largest technology developers for accountants. She now consults with firms and offers advice on how best to strategically build and maintain an effective brand, and reach out to existing and prospective clients.

Kristy has a bachelor’s degree in communications, a master’s in journalism, and a Ph.D. in education. Sheis the president of RWC360, LLC,serves as the Chief Marketing Officer of RootWorks, and as an adjunct professor of English and marketing at several Michigan universities