For more than 24 years, Scott H. Cytron, ABC, has worked with CPAs and accountants, providing public relations, marketing and communications services, and teaches firms how to use social media more effectively. Author of The CPA Practice Advisor’s MarketingWorks column, he tweets, and is on Facebook and LinkedIn. He can be contacted at scott.cytron@cpapracticeadvisor.com .
Articles by Scott
Whistle-Blowing to the IRS: Use This as an Opportunity to Talk to Clients
by Scott Cytron, ABC; President, Cytron and Co.
Created: November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on...
How the Texas State Fair is Like Accounting Practice Management
by Scott Cytron, ABC; President, Cytron and Co.
Created: October 5, 2011
There is a tradition in Dallas that goes back 125 years ... the GREAT State...
Are PR Agencies Worth It, or "Who is Managing Whom?"
by Scott Cytron, ABC; President, Cytron and Co.
Created: September 6, 2011
I had a very interesting conversation last week with a colleague in an...
Debt Ceiling to a Lower Credit Rating ... Is it Time for Accounting Doom & Gloom?
by Scott Cytron, ABC; President, Cytron and Co.
Created: August 8, 2011
Boy is it getting hot in here!
Yes, I live in Dallas where we are on our...
Client Service Should be a CPA Firm's Top Priority
by Scott Cytron, ABC; President, Cytron and Co.
Created: July 5, 2011
Anyone who reads my posts on CPATechViews or my own blog...
How to Meet the "Right" People at the Next Accounting Conference
by Scott Cytron, ABC; President, Cytron and Co.
Created: June 6, 2011
When you go to accounting conferences, whether they are national or state...
The Devil is in the Details, so Pay Attention!
by Scott Cytron, ABC; President, Cytron and Co.
Created: May 3, 2011
Just last weekend, I was reminded about the importance of details.
I...
Is the Next PR Opportunity on Your Radar?
by Scott Cytron, ABC; President, Cytron and Co.
Created: April 4, 2011
"Radar" is a very interesting thing. When something or someone is on your...
Eight Tips to Help You Write for the Web
by Scott Cytron, ABC; President, Cytron and Co.
Created: March 7, 2011
Writing for the Web is WAY different than writing a newsletter article...
Where Will You Be in 10 Years? Intuit's 2020 Report Predicts the Future
by Scott Cytron, ABC; President, Cytron and Co.
Created: February 7, 2011
CPAs and accountants are always asking me about their future. Perhaps...
Speaking Out Against Cloud Computing Creates a Buzz
by Scott Cytron, ABC; President, Cytron and Co.
Created: January 10, 2011
I've never been under any impression that I'm a hard-core investigative...
My Wish List for 2011 (or, a Marketer's Dream)
by Scott Cytron, ABC; President, Cytron and Co.
Created: December 8, 2010
As I get older, I think time, indeed, DOES go faster. It seems that 2010...
Firms Should Make Client Service Their #1 Priority
by Scott Cytron, ABC; President, Cytron and Co.
Created: November 10, 2010
I am back on my soapbox about client service - and I do not think this dead...
More Ways to Retain Clients: Cross-Sell Firm Services
by Scott Cytron, ABC; President, Cytron and Co.
Created: October 6, 2010
Several months ago, I got several comments after I posted a blog entry on...
Should you Have a Professional and Personal Facebook Page?
by Scott Cytron, ABC; President, Cytron and Co.
Created: September 13, 2010
Recently, this question has popped up more than usual. Should an accountant...
Should CPA Firms Advertise?
by Scott Cytron, ABC; President, Cytron and Co.
Created: August 12, 2010
There are a few questions I get from CPA firm partners and staff that...
Reach Out and Touch a Client
by Scott Cytron, ABC; President, Cytron and Co.
Created: July 7, 2010
Just last week, I had the honor of presenting a morning program to the...
Combined AICPA TECH+/Practitioner's Symposium a Hit
by Scott Cytron, ABC; President, Cytron and Co.
Created: June 16, 2010
It seems the AICPA's TECH+/Practitioner's Symposium is a real hit.
This is...
LinkedIn Remains Hot, But Stop Making Useless Connections
by Scott Cytron, ABC; President, Cytron and Co.
Created: May 10, 2010
What the heck is going on with LinkedIn? Why does it continue to be so...
How Large Should PowerPoint Type Be ... and Other Useful PP Tricks
by Scott Cytron, ABC; President, Cytron and Co.
Created: April 13, 2010
How many presentations have you been to - or even produced yourself - in...