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10 awesome inbound marketing tactics
By Alan Vitberg, Owner, VitbergLLC - Monday May 13, 2013
By Alan Vitberg, Owner, VitbergLLC . Today, there are more opportunities than ever before for partners or subject matter experts to become online superstars. Even your firm’s reluctant rainmakers now have the chance of a lifetime to showcase their thought leadership, and in the process, to help the firm build new business. The fact is that when prospects search on line for solutions to their problems, part of the solution they’re looking for is a person – not just a company – that can help them solve their problem. That’s why it’s important, regardless of whether you’re a brilliant technical partner or a sales superstar, that you take advantage of every opportunity and tactic possible to increase your visibility... -
Are You Ready for the Next Generation of Marketing Your Firm?
By Alan Vitberg, Owner, VitbergLLC - Monday April 30, 2012An Overview of Inbound Marketing A guest post from Alan Vitberg , Owner of VitbergLLC , a marketing agency specializing in accounting and consulting firm marketing. Today, most accounting and consulting firms spend their marketing budget on outbound marketing to reach prospects. Outbound marketing, also known as traditional marketing, targets a broad audience using print ads, trade shows, telemarketing/cold calls, direct mail/e-mail, etc. Firms push their messages outward in the hopes that it will trigger a response in the form of a contact But marketing and business development at CPA firms is on the edge a transformation taking the form of a movement away from spending on traditional marketing activities towards... -
After Tax Season is the Best Time to go to the Drawing Board
By Brannon Poe, CPA - Wednesday April 25, 2012
Have you ever noticed how professional golfers go to the practice range right after a match? How does that help? It is interesting but they do that to work out any problems they have with their form. It is effective because everything is very fresh on their minds. As professional accountants, you should do the same. Your errors in “form” are fresh on the mind, so now is a great time to reflect on your season and make plans that you can execute prior to next tax season. Here is a great place to start: Go to http://www.poegroupadvisors.com/sample-chapter/ to read our free sample chapter titled The Client of Choice from the book, "Accountant's Flight Plan." Use the exercise to go through your client list and make some tough... -
How CPA and Consulting Firm Niche Marketing Programs Get Found & Heard
- Monday April 23, 2012
CPA Practice Advisor is pleased to present a digest of recent, popular posts authored by award winning CPA firm Marketer Alan Vitberg . These were originally posted in VitbergLLC’s blog, The Professional Services Marketing Digest. How CPA and Consulting Firm Niche Marketing Programs Get Found & Heard It takes a lot more work than just pounding a stake in the ground and declaring your intentions to serve a particular niche. It takes marketing, and an important part of that effort is how you use your website, social media, and thought leadership to become the “go to” accounting or consulting firm for a particular industry, or for a particular horizontal service. More... -
Now that Windows 7 is released should our Firm Upgrade?
By John D. Anderson, CPA.CITP, CIA, MCP, MSA - Wednesday August 12, 2009Microsoft Windows 7 is here! Three years after the release of Windows Vista, we have the first major upgrade of the operating system from Microsoft. The first week of August Microsoft released to manufacturing the final code in Windows 7. At the same time, it made available to certain customers downloadable copies of Windows 7. These downloadable copies are available to some Microsoft Partners, Microsoft Software Assurance subscribers, and TechNet subscribers. For those who do not fit these categories it will be about two months before Windows 7 reaches stores either on a new computer or as a boxed product. Windows 7 is important because it is actually what Windows Vista should have been. Microsoft has taken Windows Vista and...
