How CPA and Consulting Firm Niche Marketing Programs Get Found & Heard
CPA Practice Advisor is pleased to present a digest of recent, popular posts authored by award winning CPA firm Marketer Alan Vitberg.
Apr. 23, 2012
CPA Practice Advisor is pleased to present a digest of recent, popular posts authored by award winning CPA firm Marketer Alan Vitberg. These were originally posted in VitbergLLC’s blog, The Professional Services Marketing Digest.
How CPA and Consulting Firm Niche Marketing Programs Get Found & Heard
It takes a lot more work than just pounding a stake in the ground and declaring your intentions to serve a particular niche. It takes marketing, and an important part of that effort is how you use your website, social media, and thought leadership to become the “go to” accounting or consulting firm for a particular industry, or for a particular horizontal service. More ….
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“And Do You, Twitter, Take This CPA Firm to Be…”
This is a story about how one CPA firm is breaking through barriers to using social media in exciting new ways. They’re building a loyal base of followers, expanding the reach of their brand, and even better, showing that social media can indeed be used to find new clients (and revenues) for the firm. The firm’s success in using social media as a couple of valuable lessons for the marketing efforts of CPA firms thinking about using this channel in their marketing mix. More ….
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6 Awesome Marketing Strategies and Tactics for Bios
For any professional services firm’s marketing program, onsite bios need to take a front and center stage. Bios should be a key part of your “get found first strategy”, competitive differentiation strategy, personal brand building tactics, and a critical part of your lead generation program. Here’s 6 marketing strategies and tactics to turn your bios from ordinary to extraordinary ……
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10 Powerful Ways How CPA and Consulting Firms Are Lowering Lead Acquisition Costs
In an era where measurement and metrics are critical, it’s time to take a cold, hard look at your marketing spend. Let’s do a simple back of the napkin calculation: add up what you’re spending on marketing and divide by the number of leads in your sales funnel right now. It’s likely that the average cost will be hundreds of dollars. Here are 10 powerful ways to reduce those costs …..