Mobile Trends to Watch: Mobile Web and Customization
There are a number of major trends in the mobile space which will change the way software providers deliver applications and services to us mobile devices in 2013. Two of these trends are the move toward Mobile Websites instead of apps, as well as...
While software apps started out as large, complex programs similar to on-premises desktop computer applications, they have evolved to provide the capabilities of a web-connected browser session, the branding of a custom application, and the convenience of an “off-the shelf” software tool. These new strategies decrease cost and complexity while increasing flexibility and customization. Look for other publishers to adopt similar strategies which leverage their web platforms to deliver services to clients and staff over a wide range of mobile platforms.
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