Jon Baron’s Ongoing Quest for Technology Innovation
Darren Root speaks with Jon Baron, managing director of the Professional Segment for the Tax & Accounting business of Thomson Reuters.
Jon Baron is clear on one thing: Thomson Reuters is a partner to their clients. From launching the first tax product to the company’s advanced mobile apps, Thomson Reuters maintains a laser focus on how its innovations can help firms better serve clients. Baron is not a “technology for technology’s sake” kind of leader, but rather he is a visionary—always looking ahead to develop applications that will support firms in running at peak efficiency and support a rich client experience.
Baron understands that you can’t force practitioners into adopting technology just because it’s new and exciting. “We build solutions that help, and we take the time to guide our clients on the changes required to move their firms forward,” Baron stated.
Not one to rest on his laurels, Baron will continue to look downstream and work with other Thomson Reuters’ leaders to predict the next big trends and needs of the profession. His quest for technology innovation is indeed ongoing.
