Lisa D. Traina, CPA, CITP, CGMA
President (Owner): Traina & Associates
Baton Rouge, LA
Educational Background: BS Computer Science, LSU 1982, minor in Accounting; LSU Graduate School of Banking, 1995.
Professional Associations/Memberships: AICPA; Louisiana Society of CPAs, Current President Elect; LSU 100 Fastest Growing Tiger Led Businesses (2011 & 2012); LSU Computer Science Alumni Advisory Board; Community Initiatives Foundation, Treasurer.
Hobbies: Tennis, pilates, swimming & other fitness activities, reading, traveling, sports.
Click here to see the other honorees of
the 2012 "Most Powerful Women
in Accounting" awards.
Studies show that more women than ever are graduating with accounting degrees, but few are pursuing, or staying in, public practice careers. What do you think may be causing them to think public accounting careers are not as attractive as other careers?
The history of very long hours, particularly during tax season, is likely keeping many away. That combined with the lengthy path toward partnership/ownership are deterrents.
What advice would you give to these college students about the opportunities for women in the accounting profession?
The sky is the limit for current opportunities in the field of accounting. My organization is a great example. We are a CPA firm but we do not do traditional accounting work. We provide IT security audit services rather than doing taxes, attest work and financial statement preparation. We are auditors, but we audit electronic systems and technology rather than finances. Accountants today have opportunities to provide more non-traditional services.
If you were asked as a consultant to give advice to firms, would you have any recommendations on things they could do to better retain and advance more qualified female staff?
My personal opinion is to get rid of the time sheet and establish a culture or workplace known as ROWE (results only work environment). This sounds crazy to many, but our firm experience tells us it is best to measure success and productivity not on hours invested, but on the clearly defined work product. In turn, client billing should be more value based rather than based upon time. We track time neither for billing or compensation and it works beautifully for us.
Creating a very flexible work environment will help attract and retain the best and brightest women and men, but it will be particularly helpful for women who are most often those that deal with the many challenges of working and raising families.
Do you think that there is still a glass ceiling in accounting firm senior management and partner levels, or that the profession has moved to a mostly gender neutral state?
I do not believe there is much of a glass ceiling even though the numbers of women in senior management and partner positions is not equal to the numbers of women in the profession. I know many successful women that have become partners, but I also know some that just don’t aspire to that position because of the long hours typically involved.
Do you think being a woman in the accounting profession has made career advancement more challenging than it might have been for a male in the same situation?
I do not think the challenge is greater just because of being a woman, but more because of working and establishing a career while parenting.
What solutions have you found successful in managing work-life integration. the balancing of your career with your personal, family and social life?
Earlier in my career, I chose to work part time while my children were very young and that was very helpful and worked well for me. I think sometimes it is difficult for both the organization and female employee to manage that situation without negatively impacting career advancement though.