Kristy Short, Ed.D - 2012 Most Powerful Women in Accounting


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No, but I’m on the creative side. My areas of expertise include marketing, public relations, and branding, so I’m coming at it from a different angle. There also seems to be a relatively small cadre of professionals that exclusively serve the profession and possess creative expertise and extensive experience working within the accounting profession. As such, I feel like my career track has been fairly barrier free.

What solutions have you found successful in managing work-life integration. the balancing of your career with your personal, family and social life?

I have a lot going on all the time, so setting my own schedule is key in balancing work, life, and social. I work in firms that are always upping the ante when it comes to technology. It’s a true mobile work environment, which is a huge part in helping me maintain balance. A nice tall rum runner now and again doesn’t hurt either.

How mobile are you regarding your work? How have mobile devices and apps impacted your productivity and work-life balance? (Spending less time in the office?)

I have the ability to be all mobile, all the time. It’s just so easy to work anywhere these days. I run two firms, but can still operate either without a hiccup, whether it’s from the airport, a client’s site, the Michigan or Indiana office, or my fav coffee shop. My #1 mobile device is my iPhone; next is the iPad. Cloud apps used daily are DropBox, Salesforce, Constant Contact, and Skype. I’m also on the Avaya soft phone. Absolutely no wires, baby!

What single piece of technology could you absolutely not live without, and why?

I don’t want to be dramatic, if I HAD to, I could find a way to live without any one piece of technology (I think). I will say that my iPhone is tethered to me. It’s the only way I can keep up with emails when I’m out of the office. Plus, it’s nice to pull up Angry Birds when you’re waiting in the never-ending line at the DMV.

What is your favorite professional mobile app, and why?

Does Groupon count as a professional app? Probably not, right? So I would say Constant Contact. I’m always planning, developing, and releasing marketing email initiatives. I also use Facebook a lot to ensure I keep up with my professional posts.

What do you like to do when you actually have free time without any obligations to work or family?

I like to sit at my favorite table at the local coffee house with a Spanish latte (with whip!) and write all day. I’m currently working on the third book in my young-reader chapter book series.
 

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