Kristy Short, Ed.D - 2012 Most Powerful Women in Accounting


Created:

Kristy Short, Ed.D

President, RWC360, LLC
Partner & Chief Marketing Officer, RootWorks, LLC
Ypsilanti, MI

www.rwc360.com; www.RootWorks.com           

Social Media:
Facebook: www.facebook.com/rwc360;
Twitter: twitter.com/kristyshort;
LinkedIn: www.linkedin.com/in/kristyshortsas

Educational Background: Bachelor of Science (Tennessee & Eastern Michigan Univ.), Master of
Arts, Doctorate of Education (Eastern Michigan University)

Professional Associations/Memberships: Chamber of Commerce

Hobbies: Guitar, song writing, singing, biking, writing, reading, being the coolest aunt ever.

 

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Click here to see the other honorees of
the 2012 "Most Powerful Women
in Accounting" awards.
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Q&A:

Studies show that more women than ever are graduating with accounting degrees, but few are pursuing, or staying in, public practice careers. What do you think may be causing them to think public accounting careers are not as attractive as other careers?

While the profession as a whole has progressed over the past ten years, in terms of technology, business model, and culture, I think a lot of new grads still hold on to the traditional view of what it’s like to work in the accounting field. There’s a lingering residue of “old-school” that the profession has yet to shake off.

The truth is that the profession has come a long way and many firms have it right—using the most advanced technologies, supporting a mobile work environment, offering true flex schedules, and providing women with sound business advancement programs. It just isn’t “your father’s firm” anymore…it’s more like “your momma’s.” Today, it is a profession in which women can thrive.

What advice would you give to these college students about the opportunities for women in the accounting profession?

I would tell them that the opportunities for career advancement are there. And not only in relation to core tax and accounting work, but also in consulting and creative. Speaking as a creative person in the accounting profession, and can say with confidence that this is an area that will continue to grow, rapidly. More and more firms are starting to see the value of marketing, branding, and public relations—calling for qualified staffers that understand the accounting side and the right-brain stuff.

If you were asked as a consultant to give advice to firms, would you have any recommendations on things they could do to better retain and advance more qualified female staff?

Qualified, progressive female professionals want the same things that their male counterparts do when it comes to the work environment. For me, it’s advanced technology (mobile devices, Cloud applications), a positive work culture, supportive partners and staff, and the ability to create a flex schedule that works for the firm and me. If these elements are present, just try to get rid of me.

Do you think that there is still a glass ceiling in accounting firm senior management and partner levels, or that the profession has moved to a mostly gender neutral state?

Based on numbers only, that is males versus females in senior management and partner positions, one could say that the proverbial glass ceiling still exists in some firms. However, I believe that the profession is evolving into a more gender neutral state.

There have been a lot of studies conducted in recent years that look at why women leave the profession. A key finding is lack of proper business development as women move up the latter. I see this changing in many firms, and as a result, women are advancing to executive positions and staying longer. I’m also encouraged by a few recent executive announcements from the vendor side. Just this year Teresa Mackintosh was named Executive VP and General Manager of Tax at CCH and Karen Abramson was named as CCH’s president. Chicks rule!

Do you think being a woman in the accounting profession has made career advancement more challenging than it might have been for a male in the same situation?

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