How to Weave Social Media Into Your Firm's Marketing
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.
- Live-tweet helpful points from sessions using the hashtag in each tweet — retweet (RT) others’ best session tweets.
- Mention people you meet or learn from using their @name.
- Video record (using your smartphone on a small tripod) some brief two-to-three-minute interviews of speakers or “experts” (in a quiet corner) to later post on YouTube and distribute on your blog, Twitter, Facebook, or by email.
- Take photos of yourself with others, especially clients and industry leaders, and share on Twitter and Facebook.
Similarly, your organizational and community involvement and sharing of useful information all provide occasion to meet worthwhile people, promote others, and be of service to people who will benefit from knowing you.
Integrated marketing is your key to doing fewer things better. Find the untapped opportunities for greater effectiveness in what you’re already doing. And don’t underestimate the power of the social web to further your reputation as a skilled, credible professional.
Michelle is a growth and profitability strategist. With her deep knowledge of firm operations and sharp observation skills to quickly grasp a firm’s nuances, she guides practitioners toward improved profitability and stronger, healthier cultures.She focuses on strategic consulting and facilitation around long- and short-term planning, positioning and pricing, messaging, and communications(both online and off).
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