When it’s ready to share, go to YouTube and log in. Since it’s now owned by Google (for better or worse), you can sign in using an existing Gmail account or create a new one, then either go to the “My Channel” link or simply click the “Upload” at the top of the screen near the search field. Once your video is up, make sure that you’ve named it and added an appropriate definition so that visitors to YouTube will see it in their search results when looking for information related to your video.
Unlike Las Vegas, what happens on YouTube doesn’t stay on YouTube. Once you’ve got your video uploaded, it’s easy to post the link and share it on your Facebook messages, Tweets and other social media activities, or to even embed the video on your website, blog, newsletters and emails. Promote it everywhere that you’re already currently active.
YouTube is one of the most used websites for watching videos, but is still very under utilized by small and mid-sized businesses and accounting practices. It’s free and simple, and it allows you to get your message and your voice out to clients and prospects. And as WithumSmith+Brown has shown us, can also give you the opportunity to lighten up.