The nation’s most notable brands, what are they? Brands such as Google, Apple, Amazon and Ebay may come to mind. If you’re in the initial phases of starting a small business, rebooting your brand, or rolling out a new product or promotion, you most likely aspire to have a brand name that everyone knows as well.
I’ve discovered that some small businesses are somewhat apprehensive about choosing a name that stands out. Unfortunately, most of them gravitate to bland, in-your-face choices. For example, a widget retailer would come up with a name like, #1 Premium Discount Widgets.
Before going any further, I would like to state that there is nothing wrong with aligning your company name with what you offer. I just happen to feel that (in many instances) a unique name leads to better branding. The most effective business branding starts with separating factors – one key factor being your name.
Check out the three helpful tips that this Fox Small Business Center article offers.