Social marketing links to Facebook, LinkedIn, Twitter, YouTube and other applications are also finding their way into these tools. And of course, some vendors are realizing the strong need to provide integration with client portals.
Get Away From Templates
The time has rarely been better for an accounting firm to look for a provider to help build a website. Let’s face the truth: Accountants just aren’t going to try and do it themselves and probably don’t want to.
While templates are necessary and can help firms get online quickly, many of the current offerings in this space need a concerted effort to veer away from offering only a template-based solution. I know it’s far more economical for them to offer templates rather that 100% custom pages (and some do offer custom site building services), but providers would realize a huge advantage if they concentrated on giving each firm a unique and individual look and feel.
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Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B/B2C product/service sales. Scott is author of the CPA Practice Advisor’s MarketingWorks column and blogs for CPATechViews.com. Contact him at firstname.lastname@example.org.