Why Firms Must Advance Women

Online Exclusive Feature

The next generation of top accounting professionals will bear little resemblance to the male-dominated leadership ranks currently occupying corner offices, according to the recently released 2011 Accounting MOVE Project Executive Report (“2011 Executive Report”), which is available at www.ASWA.org. Since over half of today’s accounting grads are women, public accounting firms must rapidly realign professional development programs to reflect the ambitions of these professionals. If they do not, firms simply cannot remain competitive and will not have enough partners for an orderly transition when baby boomers are ready to retire.

The American Society of Women Accountants (ASWA) had the privilege of partnering with strategic communication firm Wilson-Taylor Associates, Inc., the American Woman’s Society of Certified Public Accountants (AWSCPA), Moss Adams, and Rothstein Kass to produce The 2011 Accounting MOVE Project Executive Report. The MOVE methodology pivots on four factors — money, opportunity, vital supports for work/life balance, and entrepreneurship — proven to advance women in the workplace.

Based on dozens of interviews, reviews of best practices at 25 firms, and statistical analysis, the report provides new and compelling reasons why career advancement for women of all ages must be actively cultivated in order for accounting firms to stay competitive. The report then provides useful recommendations and best practices to recruit, retain and promote women in accounting.

Read more about the focus of, research behind and highlights of this report at www.CPAPracticeAdvisor.com/10296443.

Monika P. Miles, CPA, is the National President of the American Society of Women Accountants.

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