The accountant next attacked their credit card bills. They struck gold again.
There was a recurring charge for an old dial-up Internet account that had not
been used in years. Ka-ching!
A HOMETOWN BANK RETURNS TO ITS ROOTS
Finally, there was the case of the local hometown bank. Customer service and customer acquisition is the lifeblood of the banking industry, and with the bad news in banking this regional player saw an opportunity. Going back to its roots, the bank decided to target customers of the larger banks with a focus on their customer-friendly atmosphere and variety of services. Unfortunately, like their larger counterparts, they too had to make do with less after some layoffs.
Their bank officers and managers knew they were dropping the ball on selling their mix of bank’s products to new and existing customers. With less staff, they needed a better way to target and track prospective customers and build on their relationships with prospects and customers so they could improve their sales and bottom line.
What they needed was a systematic way to help prospects and customers better take advantage of the bank’s offerings that could bring value. They found their answer in ACT!, a lower-cost contact management system that brought the structure and process flow they needed. With information documented and organized, they were able to make up for less people by using technology to do more targeted marketing and follow-up that was fine-tuned to the individual needs of their prospects and customers. It worked and business improved. So too did customer satisfaction.
THE HELP MAY ALREADY BE RIGHT IN FRONT OF YOU
Tough economic times are always a wakeup call for businesses to build efficiencies and fine-tune processes. Improving internal systems should always be a priority, but it seems to be less so when times are good. Well, it has our attention now. So take the opportunity to help your clients find the goldmines in their business operations by looking at all aspects of their operations for ways to save money and increase revenue. Truth is, the help you wanted may already be right there in your office.