Starting from Scratch

A Productivity in Practice Feature


Chris is also active with professional technology events, recently attending the AICPA’s TECH+ show in Las Vegas, as well as events sponsored by Boomer Consulting. The firm has implemented an integrated suite for client service and engagement management functions, offers client portals for collaboration, and uses a variety of hosted applications for client document management, virtual bookkeeping and accounts payables. All staff have laptops for remote work and multi-screen monitors at their office workstations. Technology has also enabled the firm to attract clients as far away as Seattle, Phoenix and San Antonio.

For a new practice, the firm’s score of 380 on The CPA Technology Advisor’s Productivity Survey is impressive and shows their willingness to adopt new technologies and workflow processes. The Productivity Survey (www.CPATechAdvisor.com/productivity) is a free technology assessment tool for public accounting and tax practices. ThomasYork, LLP is likely to see continued improvement in its score as Chris focuses the firm’s future infrastructure even more on virtual servers and SaaS applications.

Technology has also helped Chris stay connected with the part of his work that he loves the most — client interaction. Using remote access and hosted programs, he and his staff are able to work remotely as needed or as wanted, often more than once per week. The firm also employs a completely remote tax manager, Monica Lawver, CPA, who works from Ohio.

For both the staff and the partners, this flexibility results in a more appealing and comfortable environment. “From a partner’s perspective, helping staff achieve a balance in their work and personal lives results in greater productivity and the ability to retain the best professionals,” according to Chris. And the firm’s “life-work” system takes the concept a step further than many.

In addition to not tracking time for billing purposes, they also do not rigidly track time for personal time off, vacations and other use. “What’s most important for the firm and our clients is that the work gets done. I think it’s a measure of respect, letting staff know that we have confidence in their ability to prioritize and provide outstanding service to our clients while also allowing them to take off when they need to without worrying about accruals and administrative processes.” Many of the concepts he is implementing are included in the books, “Why Work Sucks and How to Fix It,” and “Measure What Matters to Customers.”

A staff group called The Fish! Committee (inspired by the movie “Fish!”) also helps with entertainment by organizing group activities, including a post-tax season dinner, summer and Christmas functions and an annual Easter egg hunt. For temporary, in-office breaks, the office has a “den-like” area with oversized chairs, a big-screen TV and a Wii gaming system, which is often used for tennis and bowling tournaments during busy season. The practice isn’t all fun and games, but occasional fun and games can help. “If somebody needs to take a Wii break, they go and take a Wii break,” Chris jokes.

He has also enjoyed the benefits of remote access and a more relaxed work environment himself, rarely putting in more than 10 hours per day at the office, even during busy season. This allows him to spend more time with his wife Lynn and their three boys, Jacob (12), Sam (10) and Ryan (8), who are usually busy with baseball, golf, soccer and other activities. They also have two dogs, two cats and a lizard.

In addition to keeping up with the boys, the family enjoys outings in the Bay Area and is about to join Lynn’s extended family for an annual reunion in the Sierra foothills. The mountain environment provides an almost completely technology-free 10-day break, which Chris convincingly says he is looking forward to. “It’s great to sit down and truly relax, be with family and watch the kids playing with their cousins.”

Both Chris (a native of San Ramon) and Lynn are involved in their community, helping to volunteer with youth sports and serving on the board of an annual golf tournament that supports Teens for Life, a Bay Area teen suicide prevention organization.

In his work and personal life, Chris ultimately believes that you get what you put in. “I guess it’s a form of Karma, but if you treat people right, most will do the right thing; and you’ll end up happier and with good things happening to you.”