The 2010 Readers' Choice Awards

From the December 2009 Issue

Major new tax provisions and the still limping economy had major influences on tax and accounting practices this year. This has led many firms to examine their workflow processes and client service delivery methods, with an eye out for ways to be more productive and to strengthen their practices. For most, this has included moving to paperless engagement systems. And for some, the idea of hosted programs for tax compliance, write-up and other services is looking more attractive, with the potential for lessened IT expenses and maintenance time, plus anywhere access. Meanwhile, the early adopters are going a few steps further and embracing cloud-based technologies.

At the same time, many client businesses have contended with shrinking revenues and tight credit availability, and are also looking for ways that they can be more efficient and fiscally strong in the current economic climate. Who do they turn to for advice? Quite often, it’s their most trusted financial advisor: their accountant. While this may add to your workload, it’s a valuable relationship, and one that strengthens not only your client’s business, but your practice, as well.

Our annual Readers’ Choice Awards continue to show a trend toward the adoption of workflow optimization systems and other technology tools that help firms and small businesses run leaner and more profitably. The awards are not a scientific study, but the voting results do offer an informal view into the professional lives of tax and accounting professionals, their technology and vendor preferences, and other insights. They are subjective in many instances, and the loyalty of some professionals to particular vendors definitely comes through in the results, but this is valuable information, as well, since it helps to spotlight those technology companies who are keeping their users excited about their products and vocally supportive, too.

Voting for the awards was open to all professionals through this website during October and early November. In addition to key technologies used in tax and accounting firms, such as tax compliance, write-up, research and payroll programs, the awards also go into the voter’s preferences when it comes to client-side accounting and management software. While these are programs that their clients will use, most professionals have strong preferences as to which programs they’d recommend or prefer these clients run, whether driven by security concerns, collaboration functions or data integration capabilities. Voters were also asked about their use of client portals and their knowledge of web-based professional applications.

Thanks to all of the readers of The CPA Technology Advisor and The NSA Technology Advisor who took the time to vote in this year's Readers' Choice Awards. Here's wishing you happy holidays and a successful tax season.



Federal/State Income Tax Compliance
Insight: Drake continues its winning streak in the professional tax compliance category, more than doubling the next nearest competitive product. While Drake’s tax system actually accounts for around 10% of actual market share, its continued strong showing is the result of very loyal users who love to evangelize the all-in-one tax prep system, which also includes programs for write-up, practice management, a website builder and marketing tools. Intuit’s ProSeries and Lacerte tax packages came in second and third, respectively. Overall, the voting results favored tax systems geared toward smaller practices, which accounts for most practices in the United States as well as a large number of our readership.

Specialty Systems & Tax Prep Tools
Insight: This category focuses on the many technologies on the market that are intended to either fill a niche need that most professional tax programs lack, do specific tasks or filings more effectively, or offer tax analysis features. As such, they are used in conjunction with the profession tax system. Since these programs do not compete against each other, and some may actually be used in the same practices, voters were allowed to select more than one. While many voters didn’t have a preference or selected “other,” more than 20% of our 3,300+ voters did select one or more, demonstrating that there is still apparently a strong need for these specialty systems. If you were one of the “other” voters, please send us an email to to let us know what programs you use to enhance your tax system.
Tax Planning Systems
Insight: With tax compliance still the major revenue stream for smaller practices and one of the key areas for mid-sized firms, tax planning seems like a great way to expand services and strengthen client relationships by providing proactive advice that helps them realize tangible tax savings. Professionals are realizing this more and more, too, resulting in an increase over last year, with more than 40% of all voters citing use of a tax planning program. Among voters who chose one of the systems listed, Intuit’s Lacerte Tax Planner took a narrow lead over planning systems from BNA, CCH and Thomson Reuters planner option.
Tax & Accounting Research Systems
Insight: Once upon a time, tax research involved a library of voluminous tomes of tax law, rulings and other resources. Technology first dropped this down to a few computer disks, then almost everything went online. It makes sense, since the materials can be updated much more frequently (daily, even hourly at times), it’s more affordable, and practitioners don’t have to keep up with program updates or other tech issues. The last three or four years has seen a lot of development and competition among the main tax research vendors, Thomson Reuters, CCH and BNA, while Intuit’s, a free tax wiki (think Wikipedia), has also gained popularity. With an abundance of subscription and even some reliable free options on the market, many firms use multiple sources for research (and have favorites for different topics), so readers were allowed to vote for more than one product in this category.
Estate Planning Systems
Insight: Although this client service specialty is one that many tax and accounting professionals refer to legal firms, there is a natural tie-in between the various planning strategies involved with an individual’s taxes, retirement and estate/transition. Our voting reflects the general market, with only about 20% of professionals citing use of a specific estate planning program. This is double the number from last year and shows a continuing growth in the client service offering among accounting firms. The numbers above represent the voting share of those who cited use of an estate planning system.
1099/W-2 Compliance
Insight: The 1099/W-2 compliance market is a peculiar one that spans across payables and payroll, which means the two processes exist in different accounting spheres, affecting different processes and accounting spheres. For practitioners managing either client payroll or wage and information reporting as an after-the-fact service, this conundrum leads to the uniting of these separate functions, after all, the federal-level compliance procedures are very similar and happen at the same time each year. All of this has helped create a thriving niche market, with professional users able to easily manage both processes simultaneously, and resulting in the success of the many smaller companies that have developed programs for the combined functions. As with income tax compliance, the results of voting for this category do not represent actual market share, but rather a very loyal user base for Advanced Micro Solutions (AMS), who voted in large numbers. Another small tech vendor, CFS Tax Software, came in second. Among other notable vote receivers were CCH’s Small Firm Services ATX, AccountantsWorld, 1099Express, 1099 Pro and Greatland.
Sales & Use Tax
Insight: Is there a market for professional sales tax compliance? Yes. How do you define it? Well, that’s a little more difficult. The answer is probably that there are 44 or more markets in the United States for this function, sometimes called “state and local tax” (SALT), because there are 44 states with state-level sales tax requirements. Within the six states that don’t, many municipalities do. It’s probably better to say there are more than 8,000 markets for the software/service since that’s about how many sales taxing jurisdictions there are in total across our country. The result is only a handful of programs that offer total sales tax compliance across all jurisdictions, and many that offer compliance for only a few states. The winner in this category this year is, an online service for filing and paying California sales taxes, followed by CFS, which provides compliance for California, New York and Florida.
: Often a core service for accounting firms, how a write-up system works and integrates with client bookkeeping applications can be a major factor in productivity. Accountants have continued to move to QuickBooks Premier Accountant Edition because of the simple fact that it offers seamless integration with the data from their clients’ versions of QuickBooks, along with other tools for collaboration and import into Intuit’s tax preparation systems. PCSAI’s Client Write-Up system, Thomson Reuters Write-Up CS and AccountantsWorld’s Accounting Relief AC led the pack behind QuickBooks. When their votes are combined, the ATX and TaxWise write-up packages from CCH Small Firm Services also fared well.
Trial Balance
Insight: Providing a link between a business’ financials and their tax compliance, trial balance is another important function, but one for which most accounting firms do not use a specialized program. Of our voters, only 29 percent used such a system. Of those who did, the CCH ProSystem package received the most votes.
Engagement Management
Insight: About 22% of firms reported use of an engagement management system. The programs continue to grow in popularity, helping firms increase their productivity through optimized workpaper management and workflow functions. The Engagement CS system from Thomson Reuters edged past CCH’s ProSystem fx Engagement in this year’s voting, but the market is still dominated by those two and CaseWare’s Working Papers.
Audit/Engagement Tools
: While generally a service of larger practices, firms that offer audit services are looking for ways to streamline the intensive process. Capital Confirmation won the category this year for its service, which also received a Tax & Accounting Technology Innovation Award this past June. Smart e-Practice Aids from Thomson Reuters came in second, with Audit Confirmations following.

Insight: Our largest category by far, the market for payroll technology and service is booming, with more than 40 vendors vying for the small business and professional accounting market. The A-T-F system from Advanced Micro Solutions (AMS) received very vocal voting support from its users, drawing more than a quarter of all votes cast. Intuit’s QuickBooks Enhanced Payroll for Accountants came in second, while the hosted Payroll Relief AC system from AccountantsWorld, PayChex and PayCycle trailed behind. But the top five programs combined only accounted for about half of the market, with the rest spread across dozens of other payroll technology providers.

Insight: This category is for specialty software that accountants can use to better understand their clients’ financials and to help them strategize future business activities based on more sound knowledge of their fiscal condition. It is a growing field that is no longer dominated by a handful of companies, but is instead spread fairly evenly across many.
Business Valuation
Insight: The number of voters responding that they use a business valuation program has increased to 16 percent, with the PPC Business Valuation system from Thomson Reuters taking the largest share of votes. Products from NACVA and ValuSource round out the top three.

Practice Management/Time & Billing Systems
: Whether professionals bill by the hour or on a flat rate structure, practice management and time-based billing systems can provide valuable insight into productivity. Unfortunately, about half of our voters still don’t use such a system. The following stats are for those who did report use of a program.

Document Management & Document Storage
Insight: Document management and storage is a cornerstone of the paperless process, providing firms with tools for optimizing their workflow processes as engagement materials are routed through the practice. Nearly 65% of all voters cited use of a program, with the popular Drake Software system gaining the vast majority of votes due to its active user base. The Drake Document Manager is included in the vendor’s tax compliance system.
Tax Document Automation
Insight: As a part of the modern practice, tax document automation is helping to revolutionize the way tax data is acquired, allowing users to scan common forms and have line information automatically extracted for use in their compliance system. The Source Document module in Thomson Reuters’ FileCabinet CS solution has proven popular, as have systems from Copanion, CCH and SurePrep.
Workflow Optimization
Insight: What is workflow? It varies in every practice, but the change to paperless processes has caused some disruption, as professionals learn new electronic management methods for client engagements and business management processes.
Website Builders for Accounting Firms
Insight: Tax and accounting pros love free/bundled services, as evidenced by Drake Software’s continued dominance in the website builders category. Once again, its very loyal users voted up a storm, resulting in a win for the company, which includes a basic website development tool and free hosting with its tax software suite.
Client Portals
Insight: A new category in this year’s awards, the use of portals for client collaboration and file sharing has grown incredibly in the last few years. AccountantsWorld’s CyberCabinet system won this year’s voting, with Intuit’s Online Document Exchange just a tiny fraction behind. ProSystem fx Client Portals and NetClient CS followed.


Insight: Still the 800-pound gorilla, Intuit’s QuickBooks and QuickBooks Enterprise systems are, by far, the dominant client-side accounting programs for small and mid-sized businesses and non-profits.

Over the past decade, accountants have increasingly adapted the professional version of the program, resulting in a snowball effect that has the professionals recommending the system to their clients because of the integration benefits. Adding to the snowball is that, since the program is so widely used, there is no shortage of experienced users on the market, and there are many training, implementation and educational options available for QuickBooks users, such as The Sleeter Group Consultants Network.

For small, mid-sized and construction-focused businesses, the primary challenger to QuickBooks continues to be Sage Software’s Peachtree line, while for non-profits, Sage’s MIP Fund Accounting program is the second most popular.

Small Business Accounting
Mid-Range Accounting
Construction Accounting
Retail Accounting
QuickBooks Paperless
Insight: As professionals go paperless, they are spreading the concept to their small business clients, most of whom use QuickBooks. New innovations have been coming to market that help streamline document processes and collaboration with the professional, while also aiding the small businesses.
Fixed Asset Management
Insight: The Fixed Asset Manager system, an add-on to Intuit’s ProSeries tax package, continues as this year’s most popular asset management program. Systems from Thomson Reuters and Sage are providing some competition, while CCH has two offerings that are drawing significant votes.


Outsourced Technology Services
Insight: Outsourcing doesn’t have to mean sending jobs or client data overseas. In fact, it usually just means using a respected third party for tasks that aren’t your firm’s specialty but that the other party is, and can do more efficiently. And just as accountants have referred clients to lawyers and other professionals for some services for many years, firms are also realizing that by handing off some of their everyday and tax season in-house processes, they can better use their time on more profitable services or new business development.

Laptop & Desktop Computers
With the move to more and more web-based programs, the number of Apple users in the professional space is starting to rise a little, and the trend may continue. But most users are still overwhelmingly on PCs, with Dell and HP leading in the vote tally as they did in previous years.

Smart Phone
Many professionals can’t live without their Smartphones these days. Providing constant access to email, work data, GPS, and entertainment functions, they’ve become almost mission critical, but also fun. The iPhone has certainly taken the world by storm over the past two years, but it hasn’t unseated the BlackBerry, at least not with our voters.

Printers & Scanners
With the continuing paperless movement and changes to firm workflow, the scanner has become a critical part of firm productivity, providing the starting point for many activities, including document management and storage, and tax scan/populate systems.

Office Supply Store
Where do you buy your office supplies? While online shopping is popular for many products, when it comes to paper, toner, binders and other day-to-day office gear, most professionals still use the major office stores or delivery services.


Favorite Form of Physical Exercise
Apparently tax and accounting professionals have a sense of humor, or at least those voting in our awards do. The number one response in this year’s voting was, “Who has time?” Well, maybe that’s exhaustion and not a joke. For those who do like to work up a sweat, voters chose jogging/running first, followed closely by other aerobics exercises.


New technologies continue to shape the tax and accounting professions, from client service functions to internal management processes. The Readers’ Choice Awards gives us a snapshot of what technologies and vendors these professionals are embracing and welcoming into their firms.

Thanks again to all who participated in this year’s voting. If you know of a technology or vendor that was not included in one of the categories, please let us know so that we can include them in next year’s awards process.

Here’s wishing you a prosperous 2010!