6 Pointers for Your Firm’s Social Media Strategy

Technology will continue to change how professionals interact and communicate with clients and prospects, so it’s important to keep an eye on how other professionals are succeeding with these tools. As with email, smart phones, texting and other types of modern technologies, effective use (and maintaining sanity) often comes down to basic strategies that can help you proactively manage those communications.

In the Productivity in Practice feature at www.CPATA.com/go/2951, I profile another professional who is actively using social media to build and market his practice.

Next month, I’ll look at productivity tips for automating search functions and using customized home pages that integrate many communication, calendaring and news tools.