2010: What We Learned
For many small and mid-sized businesses, including professional tax and accounting firms, the year 2010 continued with the hard economic conditions felt during 2009. While some indicators now suggest that the economy is starting to recover, many of these businesses and organizations are still waiting for tangible relief. There are still too many unemployed, business investment and credit is still very tight, and trust in our banking industry is at a low for recent times.
American entrepreneurs are resilient in their optimism, however. Even when faced with these challenges, business owners and managers, including us at Paramount Software, continue to strive for greater achievements, for growth and for success. One of the greatest continuing impacts that 2010 and the recession is likely to have on businesses, large and small, is a “new normal” that demands not only increased efficiency, but also a continual drive to further refine and streamline all areas of workflow within an organization. The new normal requires us all to maintain or even increase productivity, although often with fewer staff and other resources.
The concepts of “more with less” and increasing individual organizational productivity are not new, of course. They are constant goals and byproducts of competitive markets, innovation and an ever-evolving technological landscape. But occasionally, as with the last couple of years, the normal pace of that development is not enough to catch up, and so we must find new, more effective means to achieve success. One of the great driving forces that has helped many businesses realize this potential has been web-based technologies and services that provide greater collaboration between accounting firms and their clients, as well as between those businesses and their customers.
These programs have also resulted in additional service offerings for professional practices, such as payroll, allowing them to manage once tedious tasks in newly automated ways. Similar advances in technology have greatly streamlined practice management, tax compliance services, write-up and other cornerstones of accounting firms, enabling greater productivity through streamlined workflow processes.
I am confident that, although we are still feeling the brunt force of the economic storm, the challenges we have faced and the solutions we devise and employ to endure and overcome them, will ultimately make businesses stronger and better poised to achieve ever greater success when this period of austerity transitions into a more favorable environment. I believe that time is on the horizon and will soon come into view.
Pratap Jayakar, President, Paramount Software
Pratap Jayakar is the Chief Operating Officer of Paramount Software, where he oversees the conceptualization and design of the technology vendor’s key product lines, including web-based professional payroll applications, recruitment life cycle management software, and online document management and project management programs. During his career of nearly 20 years, Pratap has successfully managed several billion dollar U.S. and global technology-focused enterprises, helping to guide the development of technologies that benefit users, identifying new markets and strategically positioning products. He has long been a champion of the Software-as-a-Service model for professional technologies, seeing early on the benefits to businesses by removing upfront investment and IT management headaches.
Looking Forward to 2011
1. Increased individual productivity expectations will truly become the new normal, but it will become less painful as professional firms and other businesses adapt new workflow processes and technologies that help them accomplish more with fewer resources.