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CPA Practice Advisor is the definitive resource for information to tax and accounting professionals in public practice.
It focuses on helping accountants adopt new technologies for their firms and adapt their business practices to take full advantage of those technologies. Our subscribers are the decision makers who run the systems and purchase the products.
CPA Practice Advisor is the leader in giving industry professionals the information, product reviews and advice they want to read.
Stay connected to the public accounting industry with our interactive solutions. In 2010, CPAPracticeAdvisor.com averaged nearly 75,000 page views and over 22,800 unique visitors per month.
Welcome Ad
There is no larger ad available! (max size 550 x 480) Welcome visitors to our site with your billboard sized ad or short video, with no other competing images. The welcome ad appears when a user first enters our site, regardless of how they enter, (typed URL, search engine bookmark, etc.). Give your product the 15 seconds of fame it deserves with a welcome ad. Positions are sold for one week, beginning on a Friday.
Rate
$1,100/week for static or flash
$1,400/week for video
Leaderboard
Buy the best! CPAPracticeAdvisor.com leaderboard position is a banner advertisement you just have to see. At standard dimensions of 728 x 90 pixels, the leaderboard lies above the masthead (the title area at the top of a Web page) and content. Leaderboards offer advertisers a great deal of advertising space in what some say is the most prominent position.
Rate
$1300/month with 12-month contract
$1500/month with 6-month contract
$1,625/month with 3-month contract
300 x 250 Run of Site Ad
CPAPracticeAdvisor.com has just your size! Advertising on CPAPracticeAdvisor.com gets you immediate, measurable results. Whether you want to rev up your branding message or drive prospects to your website, interactive banner ads can do the job. Our online ad choices allow you to pick the size that meets your budget and needs.
Rate
$1300/month with 12-month contract
$1500/month with 6-month contract
$1625/month with 3-month contract
160 x 600 Run of Site Ad
Think big! The skyscraper ad position on CPAPracticeAdvisor.com is a tall, narrow banner advertisement placed to the right of content on our web pages. The standard dimensions for a skyscraper ad are 160 x 600 pixels. Like the leaderboard, the skyscraper offers an advertiser a large space for a message. Unlike the leaderboard, which is placed above the masthead (title area of a Web page) and the page's content, a skyscraper is always visible above the fold and remains at least partly visible as the viewer scrolls down the page.
Rate
$1200/month with 12-month contract
$1400/month with 6-month contract
$1625/month with 3-month contract
Footer Leaderboard
CPAPracticeAdvisor.com footer leaderboard position (standard dimensions, 728 x 90 pixels) offers advertisers a great deal of advertising space for the money; optimizing your audience reach and impact.
Rate
$950/month with 12-month contract
$1050/month with 6-month contract
$1150/month with 3-month contract
468 x 60 Target Ad
Place your ad in the sweet spot of CPAPracticeAdvisor.com. Your ad will be between sections where it can't be missed.
Rate
$950/month with 12-month contract
$1050/month with 6-month contract
$1150/month with 3-month contract
e-Newsletter Banners Ads
The top ad position on the e-newsletter is called the E-Newsletter Sponsorship. This advertising spot is 468 x 60 and positioned right above the newsletter masthead for prime viewing and interactivity. Sponsorship is a great branding vehicle or new product launch marketing tool. Sponsorship is an integral part of your company's commercial communications strategies. Sponsorship enables business to demonstrate its leadership in the industry, provides a return on investment and statistical reporting on performance.
$2500 per month
Additional e-Newsletter opportunities
| Size |
Rate |
| 300 x 250 | $1,200 Print $1500 Non-print |
| 120 x 120 | $1,200 Print $1500 Non-print |
| 120 x 160 | $1,300 Print $1650 Non-print |
| 468 x 60 | $800/month with 12-month contract |
| 120 x 120 | $330 Print $530 Non-print |
General Materials Guidelines
- Animated GIFs should have at least two seconds between frames, maximum of six frames.
- All banners must be sized at 72dpi resolution.
- Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
- Ads with a white or transparent background must include a 1 pixel-wide border.
- Banners may not "Flash" messages which overly distract the user.
- All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
- ALT (Mouseover) text should be no greater than 10 words.
- All banners and advertising, when clicked, will launch the linked site in a new browser window.
- Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
- Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
- Flash advertising is not available in e-mail newsletters or blasts at this time.
Available Types and Maximum Sizes
Below are the size limitations for GIF/JPG/Animated GIF banners. Separate requirements and information on Rich Media (Flash) banners are reviewed later in this document.
| Max Initial Download Fileweight | ||
| 300 x 250 IMU - (Medium Rectangle) | View IMU | 40k |
| 728 x 90 IMU - (Leaderboard) | View IMU | 40k |
| 160 x 600 IMU - (Wide Skyscraper) | View IMU | 40k |
| 120 x 90 IMU - (Button 2) | View IMU | 20k |
Deadlines for Client Submitted Materials
Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialize rich media ads and e-mail creative may require longer lead times, see below.
Need Banner Creative Done For You?
Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s).
This includes:
- Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
- A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
- Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.
For campaigns where Cygnus is your 'Creative' source, please allow up to 8 business days before your campaign begins for banner creation, approval and placement. This includes up to five business days for banner design from receipt of all needed materials, up to two days for client approval, and one business day typically. Any adjustments to creative will require additional time to adjust the design/product.
Please add two additional business days for additional five banners to be created for your campaign.
Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.
eBlast
Send your message to readers who ask to receive your promotional advertising. Over 20,000 professionals have requested that we e-mail to them promotional e-mails (NO SPAM!) from advertisers like you. Target your niche market by component category from one of our specific subscription lists: Our reporting will tell you how many e-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the E-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.
$0.35 per name, $1,000 minimum, segmentation is available.
What is included in a eBlast Package?
•A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
•We can also design your blast from a print advertisement, a PDF, or from scratch
•A subject line that meets our approval must be also provided
•Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
•Rich media is not accepted
•Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
•Pre-designed blasts should be mindful of differences in e-mail client compatibility
•A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
•If sending a pre-designed blast, a text version must be included
•Full image paths in the code must be used (ex: http://www.domain.com/images/graphic.jpg)
eProduct Showcase
Stretch your budget with a Product Showcase! A Product Showcase provides an electronic advertising vehicle for our professional advertisers to reach a 100% opt-in e-blast list in a cost effective manner. The Product Showcase is an opportunity for advertisers to pay for a portion of an e-blast and maintain the high impact effectiveness that an e-blast delivers. A total of 6 advertisers, each with an individual product to promote, combine to complete the Product Showcase. This is an effective, low-cost way to reach our targeted opt-in audience. Reach over 56,189 opt-in subscribers today!
From $1500 per distribution
What is included in a eProduct showcase package?
•Title or name of your product
•Product Image: Hi-res (we will resize it to fit your placement)
•Company Logo Image: Hi-res (we will resize it to fit your placement)
•Product description: 40 - 60 words describing your product. Can be in paragraph form or 4 - 6 bullet points
•A link to your website or specific page on your site
Trade Show Exclusive - $2495
The Trade Show Exclusive is a short (1-4 minute) video that features a specific product, service or message your company is promoting at an industry trade show.
Video Package Name:
Product Video
Description:
These short (up to 1 minute) videos showcase your product while informing your customers of its features and benefits.
http://www.cygnusb2b.com/videoQA/index.html
Hot Spots - $1995
The Multimedia Engagement Product (MEP) is a single interface that allows for the presentation of a variety of multi-media through the use of "hot spots" and buttons. By clicking on these different "hot spots" or buttons the visitor can be presented with an almost unlimited selection of media that could include: video, audio, text, tables, images, downloads, links to URLs and more.
http://www.cygnusb2b.com/videoQA/MEP.html
How To/Training Video - $4995
The How-To/Training Video showcases the steps of a specific task or technical application. The primary purpose of these videos would be to further the skill-set and/or education of the viewer.
http://www.cygnusb2b.com/videoQA/training.html
Video Newscast - $4995
The Video Newscast is a long-form (10 minutes or greater) video production that aims to be an informational resource for the viewer. This is accomplished by presenting the viewer with highlights and features of a trade show or other industry event through a variety of video reports all tied into a cohesive product through one or more hosts who lead the viewer throughout the overall product.
http://www.cygnusb2b.com/videoQA/newscast.html
Company/Product Video - $2995
The Company or Product Profile videos would entail an in-depth look at a company, individual or product with video capture on location.
http://www.cygnusb2b.com/videoQA/profile.html
Custom Video Package - $4995
The Cygnus Video team can make the process of creating a video specifically tailored to your needs EASY. We provide all the equipment and knowledge to meet your marketing needs and you can be as involved or hands-off as you desire.
http://www.cygnusb2b.com/videoQA/custom.html
Marketing Tool
The term "Webcasting" is the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. A Webcast is similar in intent to a live power point presentation but designed for the internet. Webcasts deliver the audio and visual content right to the users' desk top.
How Webcast Works
A Webcast is an advertiser-sponsored event that is broadcast over the internet from a Cygnus site to viewers who are a targeted market segment for the sponsor. A Webcast can be taped at an exhibition and delivered in real time to an audience across the country or it can be taped on location on a specific topic and viewed at a later time which is convenient for each viewer. It can have registration to the event or can be viewed upon demand without viewer information supplied. In summary, a Webcast is flexible to the needs of the client and viewer.
What Is Included
- Logos and taglines presented on promotional materials from date at the onset of the promotional campaign.
- Sponsor's name and tagline in pre-Webcast reminder e-mails to registrants and follow-up thank you e-mail after their participation
- Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
- Logo and link on the sign up page of the individual presentation
- Logo included in the frame of the presentation
- Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message.
- Sponsor will get verbal audio thank you at least twice during presentation
- Entire Webcast, including sponsor logos and links, will be archived for one year
$9,500 sole/exclusive sponsorship
Marketing Tool
Be the sponsor and special guest in your own personalized radio show on the Internet. Position your company as the industry “expert” with a 15-minute podcast. You may elect to discuss business/services/products or industry trends and included will be a 60 second “commercial” spot within the podcast. Listeners can download the podcasts at no cost to their MP3 player or listen to them from their desktop whenever they want.
Rate
$1,000 per month
The CPAPracticeAdvisor.com Buyer's Guide is an interactive listing of companies and their associated products/services solutions located in one, easy to-navigate place. A Premium or Featured listing ensures your listing is moved to the top of the list or highlighted, making you stand out from your competitors. Don't let your sales slip away because you haven't enhanced your listing. Additionally, industry category and subcategory sponsorship advertising options are available. Contact Sherry Ulrich for details.
Sponsorship Opportunities
TIER ONE CATEGORY SPONSOR: $1,500 PER MONTH
Sponsorship Includes:
• Fixed Leaderboard Position (728x90) on each page of category selected
• Fixed Skyscraper Position (160x600) on each page of category selected
• Fixed 300 x 250 Banner Ad positioned below the site masthead on main category page only
• Featured Company Listing on main category page
TIER TWO SUB-CATEGORY SPONSOR: $375 PER MONTH
Sponsorship Includes:
• 460 x 60 Banner Ad positioned below the Sub-Category Description on each selected sub-category page.
TIER THREE FEATURED COMPANY LISTING (WITHIN SUB-CATEGORY): $150 PER MONTH
LIMIT: 5 sponsored company listings per sub-category.
Sponsorship Includes:
• Logo, company title and short description in shaded “premium” box located above general product listings, below Sub-Category Sponsor.
• Rotate positions evenly between featured listing advertisers in shaded box.
Looking to fill a critical job opening? Use the CPAPracticeAdvisor.com Job Center to precisely target your message to reach top candidates now available in your market. By advertising in the CPAPracticeAdvisor.com Job Center, you have the opportunity to market the benefits of your open position(s) and your organization and stimulate response from the best talent pool of professionals operating in your market – our readers!
Contact Sherry Ulrich: (800) 547-7377 ext. 1371
sherry.ulrich@cygnusb2b.com
Sent electronically to our complete list of opt-in names, the Market Research Survey is sent to those who have agreed to participate in CPAPracticeAdvisor.com surveys. You are provided with all the information obtained from the survey in a complete report, along with analysis of the information by the CPAPracticeAdvisor.com publisher and/or editor.
Either way, you will achieve immediate results. More importantly, you have valuable data in your hands. We'll put together a form to find out what potential customers really want from your products or services. We'll compile the results and send it to you in real-time by e-mail. Your custom-designed survey will be promoted to an opt-in audience via an e-mail blast.
Either way, you will achieve immediate results. More importantly, you have valuable data in your hands. We'll put together a form to find out what potential customers really want from your products or services. We'll compile the results and send it to you in real-time by e-mail. Your custom-designed survey will be promoted to an opt-in audience via an e-mail blast.
Rates
1-5 question survey $0.35/email address plus $500
6-20 question survey $0.35/email address plus $750
